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This seminar is aimed at helping established businesses understand the importance of ‘reputation’ online. It will introduce them to the importance of opinions, recommendations and reviews and provide practical tips on how to shape these to perform better as a business.

Exploring the core aspects of online reputation management, this seminar will show businesses how to get the most out of review sites, work with key individuals influencing their business and how to collaborate with bloggers to tell great stories which inspire others.

Find out about future events here:
http://thinkdigital.travel/events/coming-soon/

For more information about the European Commission please visit:
http://ec.europa.eu/index_en.htm

Video Timings:

00:00 Introduction by Nick Hall

04:37 Laura Bujalance Interview

13:08 Nick Hall Presents
UNDERSTANDING THE PRINCIPLES OF ONLINE REPUTATION

28:57 Interview with Patrick Robinson | Airbnb

39:10 Ramona Wagner Presents
GOOD REPUTATION MATTERS - HOW TO GET STARTED
Part 1 - 39:10
Part 2 - 58:10

47:47 Interview with Ioana Edlmann | Il Poggio all Ville
Part 1 - 47:47
Part 2 - 1:05:43

1:18:27 Interview with Frankie Thompson | As the Bird Flies

1:28:40 Viewer Questions and Discussion

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