William, Co-Founder of Man&Machine is a travel, destination marketing expert and social media junky with more than 20 years digital experience has recently left South African Tourism after 7 years as the Global Manager: Digital. William was responsible for all the digital, online and social activities for South African Tourism across the various territories and markets, working with multiple agencies across various time zones and in different languages. William grew the digital marketing budget from less than 4% when he started, and grew the spend to more than 35% with a team of more than 10 staff becoming the second largest business unit in the business.
The work that South African Tourism has done online was featured in the UNWTO Marketing Handbook which was a casestudy which demonstrated how TripAdvisor and South African Tourism innovated new platforms and online marketing opportunities.
The #MeetSouthAfrica campaign was also featured globally as a key casestudy which demonstrated the massive ROI and content generation opportunities achieved through the travel blogger initiatives.
William last left South African Tourism to pursue opportunities in the private sector and his new digital strategy agency Man&Machine Solutions has been working with high end luxury travel and hospitality clients, brands and financial services since starting up in October 2015.