The Digital Natives
11.30Millenials and Mobile
Join Nick Hall from the Digital Tourism Think Tank on stage as he shares fascinating insights into the role and impact of mobile on today’s visitors, and how even huge brands can be missing out by not optimising their mobile presence.
This session will share key takeaways from a series of focus groups conducted in London to see how so called ‘Digital Natives’ reacted to mobile and non-mobile optimised travel sites. We look at how their experience influenced their decision and what this means when thinking about mobile in the travel planning cycle. Nick Hall will be joined by an industry panel, sharing and discussing further insights on Millennials behaviour in digital and how businesses can leverage opportunities on mobile to target and engage with them.
Get rich insight, key advice and takeaways and a clear vision on how to begin thinking about mobile, whether you’ve already got a mobile strategy or if you’re starting to think about it.
Come and see us at WTM Africa!
After a successful #WTMAfrica in 2014, we are very pleased to be back with some great sessions. Last year's feedback and reaction to our destination focus and digital thought leadership sessions were amazing, so we are looking forward to bringing some more exciting and innovative sessions to the Mother City.
If you happen to go to WTM Africa this year and would like to meet us, let us know!
During #WTMAfrica, we will be hosting sessions on:
Wednesday 15th April 2015
Thursday 16th April 2015
The Visitor Planning Cycle in 120 Mins
11.55The Digital Visitor: African and Global Leaders Engage
Join Nick Hall from the Digital Tourism Think Tank on stage as he brings together some of the world leaders in shaping the digital travel landscape.
This session takes you through every stage of the visitor cycle, looking at how the cycle has evolved in recent years, tapping into some of the key consumer trends and talking about the challenges and opportunities for businesses tapping into them.
With guys speakers from African and Global industry leaders from The Journey, iAmbassador, South African Airways, Booking.com and Cape Town Tourism, you will see every stage of the visitor planning cycle played out from awareness and brand building, to reviews and conversion right through to taking mobile head on.
11.55Introducing the Changing Travel Cycle
12.10Branding Africa Online
12.25Storytelling Through Influencers
12.40Selling Travel with Great Content
12.55Customer Opinion and Conversion
13.10Taking the leap into Mobile
- Thursday 16th April 2015 The Digital Natives
- Our Sessions
- Wednesday 15th April 2015 The Visitor Planning Cycle
15th and 16th April 2015
Cape Town - South Africa
Cape Town International Convention Centre