Designing Immersive Brand Experiences in Tourism
Thursday 7th April 12:30 - 13:15 - Conference Theatre
In this session we look at latest developments in content marketing with contributions from leading thinkers in South African on emerging digital trends. In this session we’re going to dive into digital brand experiences and the opportunities in tourism to offer deep engagement in the early stages of the travel cycle through ultra-immersive content experiences.
Expect deep insights and takeaways shared by William and Nick from the recent Digital Tourism Content Campus and an early behind the scenes look at Cape Town Tourism’s website rebuild and the strategic process behind that.
Moderated by Nick Hall, Digital Tourism Think Tank