Join us in South Africa
We are extending our horizon by taking our #OnTheRoad tour to South Africa! We will be developing a major part of the tech content at WTM Africa in May 2014.
If you’re working in the tourism industry or are deeply passionate about mobile and digital, or even both, then you don't want to miss our sessions @WTM Africa. In order to take part in any of the sessions you need to register for WTM Africa here.
Make sure that you come and see us for one of our 'technology in travel' focused sessions:
Friday 2 May, 11:00-12:00:
Mobile is here to stay - 2014 Goes Mobile
There is no doubt about the current and future impact of Mobile on the tourism industry making it important for tourism professionals to fully understand the opportunities of Mobile and how mobile can support their overall digital marketing strategies. We will be presenting both global and African case studies of tourism organisations and businesses who manage to incorporate Mobile in their digital marketing strategies very well. In addition, we will be talking about the most effective approaches for your mobile strategies in order to enhance the visitor experience and overall satisfaction. Mobile is certainly here to stay and our experts at the Think Tank will showcase best practice mobile apps and case studies that are best in class in the industry and show how mobile can shape and add value to the overall tourism experience.
Speakers: Nick Hall (Digital Tourism Think Tank) and Rory Kenny (TripAdvisor)
Saturday 3 May, 11:05-11:50:
Digital Trends and Challenges in Focus
Digital is evolving at such a fast pace, making it necessary to understand how latest technologies and trends can be used as an advantage by tourism businesses and destinations. We will moderate a Digital Debate looking at the Trends and Challenges of Digital Marketing for the tourism industry. Together with an experienced panel of technology experts and industry professionals, we will discuss burning questions that are currently colouring the tourism industry. During the debate, we will get to the bottom of key questions and the audience is also invited to contribute.
Speakers: Nick Hall (Digital Tourism Think Tank), Doros Theodorou (TripAdvisor), Mariette du Toit-Helmbold (Destinate), Andrew Shaw (Amadeus)
Saturday 3 May, 14:00-14:45:
The Mobile Revolution in Tourism
We will look at how Mobile is revolutionising the tourism space with regards to usage, behaviour and content. Best practice case studies of tourism businesses will help to understand the opportunities of mobile. In addition, we will share several best practice examples of African and global companies to show how they embark on mobile, what challenges they face and how they are overcoming those.
Speakers: Nick Hall (Digital Tourism Think Tank), Zornitza Yovcheva (SE1 Media), Rory Kenny (TripAdvisor), Velma Corcoran (Cape Town Tourism)