Chad Wiebesick is the Director of Social Media and Interactive Marketing for the State of Michigan’s tourism office, Pure Michigan. Chad manages Pure Michigan’s award-winning social media efforts across nine social networks. Pure Michigan was named the #1 tourism board in Travel + Leisure’s “Social Media in Travel and Tourism” global awards show in 2014.
Pure Michigan ranks among the world's Top 10 destinations for its social media efforts, according to SkiftIQ’s analysis of more than 400 destinations globally. It is the #1 DMO in the world on Instagram, as measured by the number of people who have uploaded photos with the hashtag #PureMichigan (Totems, 2015).
Chad is named a Top 5 Government Social Media Leader in the United States for 2015 and serves as the Executive in Residence at Eastern Michigan University’s Center for Digital Engagement.