Chris has enjoyed various tourism industry roles over the past 22 years, including working in retail travel, international marketing and digital marketing. During his career Chris has been involved in pioneering tourism projects including Best Job in the World, Reef Live, the development of a Statewide Digital Marketing Strategy and built Queensland an owned audience in excess of 2.5mn people globally. Chris is currently employed by Tourism and Events Queensland as the Director of the Experience Engagement and Digital Channels. This team is the story teller of Queensland's destinations and events. The team includes experts in the fields of Publicity, Media Management, Familiarisations and Digital Marketing.