Heleen Huisjes has been involved in the start up of VisitBrabant in 2014, creating a DMO focused on theme marketing, with a social media strategy and a networking attitude. In her previous jobs, she has been involved in international business, economics and culture. Her aim is to connect different sectors and fields of expertise: commercial and culture, government and businesses. Born in Enschede in 1972, she lived in different parts in the Netherlands and Belgium. Today she lives with her family in the medieval city of Den Bosch (also known as the birthplace of the painter Jheronimus Bosch), which is located in the Southern Dutch region Brabant (the birth region of Vincent van Gogh).