Isabel is an online strategist in tourism and destination marketing. As an online strategist, she helps tourism business and destination marketing organisations with the translation of online, content and social media marketing. Isabel is seen as a progressive thinker in destination marketing and is renowned for her thorough knowledge and experience in the field of digital transformation, online marketing strategy, social media marketing, content strategy and influencer marketing within tourism. She has worked with many DMO’s worldwide as the strategist & director of the European office of Destination Think! and worked at the Netherlands Board of Tourism & Conventions as an online consultant.
Nowadays she works for a range of DMO’s; cities, regions and countries. Isabel is also an international speaker covering the following topics: Trends in Tourism, Future of Destination Marketing, Influencer Marketing, Content Marketing and Digital Transformation in Tourism. Passionate about travelling, she shares her vast experiences on her travel blog. Her ultimate dream is to give children, who are not able to travel, the experience and joy of travel of trip.