John Cooley

John has brought his extensive knowledge on data driven marketing with him from the world of e-commerce to the tourism industry, now working as Online Marketing Specialist at Visit West Zealand, responsible for all of the DMO’s online activities.

John’s data driven approach, combined with a hefty focus on digital persuasion and usability, has helped webshops, booking platforms, not least Visit West Zealand better their conversion rates dramatically. He believes that anyone responsible for a website, campaign or digital product—regardless of its developmental stage—will benefit from training in locating and applying relevant data, resulting in higher revenues, increased web traffic, and maximised advertising results.
Based in Denmark with his wife and three children, John has been analysing, testing, and optimising websites for clients all over Europe for more than 15 years.

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