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Leigh Dawber

Leigh has been with Cape Town Tourism since 2012, first as an independent consultant and appointed the Marketing Executive in 2016.

She has played a significant role in creating marketing platforms and campaigns that not only get visitors into Cape Town, but support the education and upliftment of the local tourism industry. These include the City Twinning Marketing Agreement with New York’s DMO, NYC & Company; the visitor-centric Love Cape Town re-brand; and the imminent trial of the SMME Marketing Incubator.

Leigh and her marketing team navigates travel through the digital evolution, as well as keeping real honest experiences at the heart of travel. Skift.com recently featured Cape Town Tourism in their 25 Best Websites in the World, as well as in 4 Tourism Website Trends Highlighting User Experience and Design. Cape Town Tourism is also a finalist in the 2017 New Generation Social and Digital Media Awards.

Leigh’s career started in the London advertising scene, giving her the opportunity to work on an extensive range of brands from the first world countries of Europe to the developing countries of Africa, notably Johnnie Walker, José Cuervo, O2, FedEx and Coca-Cola. In 2008, the Johnnie Walker Journey of Taste Tour in South Africa, and the launch of the Johnnie Walker Striding Man Society CRM Programme into Kenya, were both awarded Diageo African Hero’s Awards for exceptional marketing activity.

In 2011, Leigh published a children’s book and matching affirmation cards that were sold at Exclusive Books and Earthchild stores with the majority of proceeds being donated to the Earthchild Project. Working in the spirit of positivity with the belief of making a difference is close to her heart.

With 15 years-experience in advertising and marketing, Leigh is distinguished by her focus, simplicity, clear communication and positive easy-going approach. She is recognized for her passion, hard work and commitment to getting things done.

© 2017 Digital Tourism Think Tank

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