Luis Cardo 

After studying Economics and Business Science, Luis joined Telefonica in 1995, working in various roles across the Group in Madrid, Miami, Guatemala and Beijing.
Since April 2013, Luis has led Telefonica Dynamic Insights (TDI) in Spain.
As Country Manager, he was responsible for launching Smart Steps in Spain in 2014, a mobile insights product providing insights to public and private sector customers in the areas of transport, tourism and retail.

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