Miek is currently the acting director of Visit Antwerp, the DMO of the city of Antwerp in Belgium. Since she began to work with Visit Antwerp in 2008 she managed to transform Visit Antwerp into a digital first company. After developing a digital strategy she introduced different digital solutions to organize the DMO’s task. With her team she used the digital insights to start new marketing campaigns and digital products. The newest product was launched in July: the Diamonds love Antwerp app.