People:

Mike Fabricius

Dr Mike Fabricius is an experienced tourism strategist, policy analyst and marketer who has played a leadership role in the successful development of the South African tourism industry and has been consulting at an international level since 2005. He is a leading tourism destination specialist who has worked extensively in the South Africa, rest of Africa, Middle East and Asia. After occupying various senior management positions in South Africa's tourism industry, (among others Director Tourism Development for SA Tourism; Head: Tourism Branch, Ministry of Environmental Affairs and Tourism, CEO: Western Cape Tourism Board) Mike established The Journey, an independent tourism advisory and consultancy practice in 2004. Since then he has managed and executed various assignments across 30 countries in Africa, the Middle East, Europe and Asia. He regularly participates in missions for the United Nations World Tourism Organization (UNWTO), Tourism Ministries and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, RETOSA, SNV, etc.) and has taught courses on Tourism Policy and Marketing Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia. He recently launched Ejourney, an online marketing service for DMOs that includes a portfolio of website management tolls and other online marketing services.

Recent projects include being team leader for formulating Mozambique’s national strategic tourism plan, devising a tourism marketing strategy and brand for Ethiopia, strategic advice for the development of various circuits in India, formulating a tourism marketing strategy for Nepal, devising and implementing a Visitor Information Services Strategy for Gauteng Tourism and various others.

Dr Fabricius is Editorial Board member of the international Journal of Sustainable Tourism and is a regular speaker at tourism seminars, conferences and workshops. He has received various academic and business related awards and his profile is included in the Who's Who in Southern Africa. He was awarded the University of South Africa Council Medal for the best MBA course student for his dissertation "Competitive Strategies for Tourism Destinations."

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