Sarah is a polarphile through and through. In fact, that is her Instagram handle and blog title! She has been working at Visit Greenland for almost 5 years - a wildly exciting job that takes her all over Greenland and the world. These days, constantly creating new written and visual content for Visit Greenland’s channels is Sarah's main focus. But it all started with developing the national tourist board's market segmentation and making tools to share how to create compelling content that speaks to each segment's heart - material which is now being taught at universities in Austria, Germany, and the United Kingdom, including Oxford University. It is safe to say that Sarah is constantly bringing the #GreenlandPioneer lifestyle to the world.