Uroš Črnigoj is the head of digital marketing at Ljubljana Tourism. He has been working for the destination management organization of Ljubljana from 2003. At first he helped establish its digital presence as the website editor and copywriter and later moved on to expand it with social media, e-commerce, advertising campaigns and other digital channels. His main focus in the last few years has been establishing an online sales point for the best and most authentic experiences of Ljubljana and Slovenia. Before embarking on his career in tourism and digital marketing he worked as a freelance journalist. In his free time he enjoys hiking, cooking and reading difficult novels.