FAQ

WHAT IS THE DIGITAL TOURISM THINK TANK?

The Digital Tourism Think Tank is the name given to the latest initiative to provide thought leadership to the tourism industry in digital marketing best practice.The website, thinkdigital.travel, will become home to the Think Tank, offering an invaluable knowledge resource for the tourism industry, catered for the needs of Destination Marketing Organisations (DMOs) in particular.

The web platform will provide a gateway to knowledge and learning, becoming the ‘go-to’ resource for Destination and e-Marketing Managers throughout the industry. It will provide users with a range of services, including in-depth industry innovation and campaign analysis, an online repository for capacity building, a live knowledge stream and a line-up of webinars and workshops.

HOW CAN I GET INVOLVED WITH THE DIGITAL TOURISM THINK TANK?

The Digital Tourism Think Tank is designed to be a participative initiative. If you are working in tourism marketing, we want to hear from you, work with you and learn from you. Knowledge sharing is at the very core of what we do and we count on the open and collegial spirit of the tourism industry to make it happen. Unlike other industries, tourism professionals see value in taking an open approach to sharing and learning and, in recognising this, we decided to create a platform to facilitate that.

There are a number of specific ways you can get involved:

  • Case studies - If you're a marketeer and want to showcase your recent campaigns or strategy please don't hesitate to get in touch with us! We are constantly on the look out for interesting case studies to highlight where innovation is happening in tourism. If we decide to feature yours as a case study, we'll conduct a video interview in beautiful HD, carry out a full analysis of your work and publish it on think digital.travel.
  • Events - We are always looking for the industry's leading innovators to join us at events and share their work with others. Our flagship event, the Digital Tourism Innovation Campus is all about sharing best practice and case studies but we have many smaller workshops and interventions year-round, especially at the leading tourism fairs.
  • Expertise - If you're an expert in digital tourism then we want to hear from you! We're always looking for leading experts to join our carefully selected team and promote digital best practice to industry practitioners. We are looking for experts in everything from SEO to Strategy and your contribution to the Think Tank so don't hesitate to contact us.
  • Workshops - If you'd like to get a more 'drilled down' approach on any of the topics covered by the Digital Tourism Think Tank then why not sign-up for one of our workshops? We've teamed up with some of the leading experts and companies in digital to put on a programme of small, hands-on workshops which will help you learn and develop new skills.

I LIKE WHAT YOU DO, ARE YOU ABLE TO PROVIDE SOMETHING SIMILAR FOR MY DESTINATION?

Firstly, if you like what we do then thank you, we are flattered! We are striving every day to make the Think Tank more extensive and even more valuable and we can only do that by hearing about what we do well and where we can improve. If you'd like to talk to use about creating bespoke solutions, we would of course love to hear from you. We start out with a blank sheet of paper and take it from there, so if you have an idea, suggestion or a specific project in mind, we'd like to work on that with you. The Think Tank is of course all about best practice, benchmarking and capacity building but through our parent company SE1 Media, we can also work with you to develop strategies, conduct digital audits and carry-out training programmes to benefit your own destination.

DO I HAVE TO PAY TO USE THE DIGITAL TOURISM THINK TANK?

No, at present the Digital Tourism Think Tank is 100% free of charge to use. This has been possible thanks to the strong support of our partners who have worked with us from an early stage to bring our ideas to life and make it fully accessible to the industry. Our vision when creating the Digital Tourism Think Tank was to create a resource that is open to anybody working in digital tourism marketing and not to restrict it to a narrow group of paying members.

In the future we may choose to introduce a subscription level to the Digital Tourism Think Tank in order to provide very content specific bespoke information for partners or raw data behind our benchmark's and other activities, however this will not impact on the free platform existing at present, which will always remain free.

DO YOU HAVE A NEWSLETTER?

Yes we do. Our newsletter aims to deliver content that is relevant to your interests as a tourism marketer. Once you've signed up to our newsletter, we'll send you information about what is going on in the tourism industry on a fortnightly basis, including special features, case studies, best practice reports and of course information about our upcoming events and workshops.

I HAVE AN IDEA FOR A CASE STUDY, BEST PRACTICE OR WORKSHOP, WHERE CAN I SHARE IT?

If you have an idea for a case study, best practice or workshop that you think is relevant for the Digital Tourism Think Tank, don’t hesitate to get in touch with us to see what we can do. We are constantly looking for best practice within the industry and are open to suggestions as we believe it is important to work closely with Tourist Boards and other organizations in order to be able to showcase great campaigns and work in digital. Your help and ideas are very much appreciated.

If you have any ideas or suggestions for workshops please feel free tocontact us as we are open to your ideas. We have a range of workshops planned throughout the year but are very much open to good ideas and workshop opportunities. We are open to sharing our research and the work the Think Tank Team is doing during workshops and our experts are also open to share knowledge and are regularly doing in-depth workshops.

CAN MY COMPANY OR ORGANISATION PARTNER WITH THE DIGITAL TOURISM THINK TANK?

If you would like to talk to us about partnering with the Digital Tourism Think Tank, please get in touch as we are always open towards new opportunities. At the moment we are partnering with different organizations and are open towards the idea of partnering with other organisations as we believe it is crucial to exchange knowledge and build up meaningful relationships that add value to both organisations thinking about partnering. Please get in touch and we will talk about opportunities of partnering in more detail.

WHO IS BEHIND THE DIGITAL TOURISM THINK TANK?

The Digital Tourism Think Tank is a SE1 Media led initiative and has been developed to create a programme of activities which aim to promoting innovation and digital excellence throughout the tourism industry. The initiative really focuses on providing a knowledge repository and reference for marketers in their daily work. SE1 Media is a destination marketing organization founded by Nicholas Hall and aiming for excellence with all projects that SE1 Media is doing.

HOW CAN I MEET THE DIGITAL TOURISM THINK TANK’S TEAM OF EXPERTS?

If you would like to meet our team of experts, you can certainly do this in a number of ways. At our annual event, the Innovation Campus, our experts will be present sharing their ideas and latest insights. During the year, the Digital Tourism Think Tank and the experts are offering small in-depth workshops that are really focused on some key areas. Our team of experts will give really focused and in-depth insights into key areas of interest. This is a very good opportunity to engage with the experts and meet them in order to discuss some relevant issues.

The Think Tank Team’s experts are also present at most of the conferences within Europe or our team of experts can come to you. If you want to talk about the best way for you to meet the experts then please contact us.

HOW CAN I REPORT INFORMATION WHICH IS INCORRECT OR INACCURATE?

If you come across information that is incorrect or that might be inaccurate, do not hesitate and get in touch and we will remove and replace the information. The Digital Think Tank aims to provide insightful, correct and accurate information. We are open for your comments and help in terms of ensuring that the information provided remains at a very high standard. Your help is very much appreciated.

HOW CAN I BECOME AN EXPERT FOR THE DIGITAL TOURISM THINK TANK?

If you would like to become an expert for the Digital Tourism Think Tank, this is quite easy. Just contact us and tell us what your area of expertise is, we will then discuss how you can contribute as an expert and how the Digital Tourism Think Tank can add value to that. We are always looking for innovative and passionate people within the industry that would like to share their expertise and are open to a knowledge exchange. The Digital Tourism Think Tank is organizing different workshops throughout the year where our team of experts is sharing their in-depth knowledge and we are also working closely with our team of experts during events and we are showcasing their work within the best practice section of the website.

THE DIGITAL TOURISM THINK TANK IS RELEVANT TO MY STUDIES, DO YOU HAVE AN INTERNSHIP PROGRAMME?

Yes, we believe in mutual exchange offered by internships. We want to provide a great hands-on experience in a fast growing team in return for passion, dedication and hard-work. We are always looking for motivated interns who are studying or have studied in Marketing, Tourism, Creative Studies or Business. If you recognise yourself and are interested in an challenging opportunity, contact us via the contact form.

DO YOU HAVE ANY JOB OPPORTUNITIES?

The Digital Tourism Think Tank is in constant evolution, therefore, send us your application with a cover letter and a CV via the contact form.

YOU SEEM TO HAVE A GOOD UNDERSTANDING OF DIGITAL TOURISM, CAN YOU HELP ME DEVELOP A STRATEGY?

Our team has a long combined experience in tourism and a great interest in digital innovations. By developing the Digital Tourism Brand Index, we apply our knowledge to the tourism industry. The Digital Tourism Think Tank also includes a team of dedicated experts in various tourism fields. This means that we are very well placed to help you develop a strategy, in every field you would want, i.e. marketing, digital marketing, social media, management consulting, etc.

WHICH MARKETS AND COUNTRIES DO YOU FOCUS ON?

In the first year, the Digital Tourism Think Tank will focus on Europe. However, we intend to develop it further in a very near future and extend to other markets (i.e Middle East). Do not hesitate to contact us via the contact form should you wish to submit proposals for markets to be evaluated or if you would like more information on the current developments.

HOW CAN I ENQUIRE ABOUT HOSTING THE DIGITAL TOURISM INNOVATION CAMPUS?

The Digital Tourism Innovation Campus is the only digital marketing event focussed 100% on Destination Marketing Organisations. The Campus brings together CEOs, Marketing and e-Marketing managers from Tourist Boards throughout Europe to showcase and exchange knowledge on the latest digital innovations in tourism. With attendance up to more than 125 participants, the event is a must-attend event in the tourism calendar. To enquire further about hosting the Digital Tourism Innovation Campus, contact us via the contact form.

© 2017 Digital Tourism Think Tank

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