Anne Kawalerski

Global Chief Client Officer
,
Bloomberg Media

Anne Kawalerski is the Global Chief Client Of Bloomberg Media, where she oversees all of Bloomberg Media’s marketing initiatives. Anne has played an integral role in building the Bloomberg Media brand since joining the company nearly five years ago. In her role, Anne is responsible for managing and enhancing the Bloomberg Media brand internally and externally.

From an external perspective, she focuses on 4 key areas: increasing brand perception, creating deeper client relationships, ensuring strategic client engagements that deliver on KPIs, and driving priority new business opportunities.

From an internal perspective, she drives brand building efforts across the Bloomberg Media ecosystem, the commercialization of key Bloomberg Media franchises and products, and coordinates pre-sale and post-sale collaboration across teams. Additionally, Anne works closely with key Bloomberg Media clients to develop innovative strategies that help solve their business, brand and marketing challenges.

A few notable projects include working with Salesforce to develop the Customer Centricity Index charting the top performing companies based on proprietary Bloomberg data; forming breakthrough publisher partnerships with brands like EBONY, Atlanta Black Star, and Twitter; and internally driving a new brand positioning strategy for Bloomberg Media and most recent brand campaign - Before You Change the World. Bloomberg. – which launched in January 2022.

Prior to joining Bloomberg Media, Anne was a Partner at Lippincott; a brand strategy, innovation and design firm. She also worked at what is now the Super Union, a branding firm part of the WPP network. She received her BA in Communications and Political Science from Boston College. She is passionate about traveling to new places, cooking, and having adventures with her husband, her four-year-old son, and her one-year-old daughter.

Charel Van Dam
Netherlands Board of Tourism & Conventions
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Slovenian Tourist Board
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Visit Sweden