X. Awards 2023

Giving recognition to best in class talent from across the global tourism industry

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The X. Awards submissions are now open. To enter, have a look at the categories available below.
DTTT Members have unlimited entries available. For more information on how to enter, go to FAQs.

The Transformation Award

The Transformation Award celebrates organisations that have been champions of transformation, whether it's digital or sustainable transformation, internally or industry-wide. The award celebrates organisations that have embraced change and innovation and that have emerged stronger and more successful as a result.

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The Partnership Award

This Award is about recognising destinations and organisations which stood out for their strength, originality and effectiveness in supporting local industry. We're looking for those who have worked to create impact by supporting the industry to be more digitally competitive, resilient and adaptable to current trends.

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The Purposeful Brand Award

The Purposeful Brand Award recognises destination, tourism and travel brands that use their platform to make a positive impact on the world. The award celebrates campaigns and initiatives that are creative, effective and aligned with the brand's sense of purpose and creating positive impact or change.

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The Digital Impact Award

After a year like no other, in which digital has dominated our daily lives, the Digital Impact Award gives recognition to those who have created cut-through with the most impactful, innovative and uniquely engaging digital brand concepts in the industry today.

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The Leadership Award

The Leadership Award recognises individuals, organisations, and businesses that have made significant contributions to the tourism industry. The award honours those who have demonstrated outstanding leadership, innovation, and commitment to promoting tourism and creating economic opportunities.

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Giving recognition to best in class talent from across the global tourism industry, X. Awards at Future. Destination. Brand. closes the day, with six prestigious award categories recognising the very best in destination branding.

The Awards ceremony offers a casual take on traditional galas, where no tie not black tie is the rule, whilst absolute best is celebrated with a pop, not a speech.

2022's Winners

Before we get to the entries for this year's X. Awards, we'd like to showcase the best of the best from 2022.

Find out more


Pre-Awards Bubbles & Canapés

Nov 23, 2023 4:30 PM

X. Awards Meet the Judges

Nov 23, 2023 5:30 PM

We’ll explore some of the observations this year together with an esteemed panel of judges.

X. Awards Prize Ceremony

Nov 23, 2023 6:00 PM

As X. Awards gets underway, we’ll run through each category and announce the winners.

X. Awards 2023 The People's Choice

Nov 23, 2023 7:15 PM

People's choice gives recognition to the entry that won the heart of the industry on votes alone.‍

The Afterparty

Nov 23, 2023 8:30 PM