Wednesday 4 December

08:30

Welcome back to Global 2019

10:45

Coffee Break

09:00

An Exploration into How to Navigate and Implement Blockchain

Jaana Tuomi |Espoo Marketing

This year we are excited to be bringing the 2019 edition of #DTTTGlobal to Espoo, the second largest city in Finland and a hive of innovation. It was also named as the first ever Travel Region of the Year in Finland in 2018, and 2019 is set to be a year of culture and top-class events. Which of course includes #DTTTGlobal

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12:00

How can Tech & Innovation Support Sustainable Growth?

Innovator Start-up Round 

This year, Helsinki Marketing is joining forces with Espoo Marketing - the perfect combination of hosts to kick off #DTTTGlobal set to bring you heaps of ideas, inspiration and innovation.
They will also have a selection of special guests joining them from [Nokia, Rovio and X] to give a range of different perspectives on the future of the digital landscape and beyond

13:45

Lunch

What Role Does Innovation Play for Today's destinations?

12:00

Reviving the DMO Website

Levi Hanssen & Jóhan Pauli Helgason |Visit Faroe Islands

The conversation around the DMO website often begs the question, is it still needed? Does it have a place in today's visitor journey while other channels continue to dominate the digital landscape? Or, is it actually time to invest in your DMO website instead? MySwitzerland joins us to talk about their brand new website, sharing insights and lessons learnt on the whole journey behind this process.

12:00

Will Music be the New Gastronomy?

Liisa Kokkarinen |Visit Finland

Finland 

12:00

Succeeding with Paid Content Partnerships as a Dynamic Storytelling Tool

Tracy Lanza |Brand USA

There's nothing more powerful than a good story and dynamic storytelling comes in many different shapes and sizes. Tracy Lanza, Vice President of Integrated Marketing at Brand USA, will be joining us to talk about the DMO's latest integrated marketing campaign, 'Hear the Music, Experience the USA'. Not only does this campaign champion local emerging artists from various cities around the USA, but it uses its musical culture to engage with international travellers, and this is all made possible through a strong brand partnership. Tracy Lanza will share insights behind the process of the campaign and how it has achieved success through collaboration and content partnerships.

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12:00

How to Leverage the Power of the Film Industry for Destinations?

Tracy Lanza |Brand USA

Being the backdrop of one of the most watched TV shows today means one thing for the featured destination, people want to visit. To be able to experience the locations they've seen on screen first-hand, explore in the footsteps of their favourite characters and to feel part of the magic themselves has seen a surge in visitors across these locations. Game of Thrones is a truly global phenomenon, and the many iconic scenes have been filmed in destinations around the world from Croatia to Northern Ireland. This panel will discuss the impact of screen tourism, and how to leverage the power of this to maximise the benefits and opportunities for your destination.

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