Wednesday 4 December
We are so excited to be welcoming such an incredible line-up of speakers for this year's #DTTTGlobal
Stay tuned - more to come soon!
Welcome to Espoo
Jaana Tuomi & Nick Hall |Espoo Marketing & #DTTT
This year we are excited to be bringing the 2019 edition of #DTTTGlobal to Espoo, the second largest city in Finland and a hive of innovation. It was also named as the first ever Travel Region of the Year in Finland in 2018, and 2019 is set to be a year of culture and top-class events. Which of course includes #DTTTGlobal.
Developing a Platform for Innovation in Tourism with Espoo Marketing
Jaana Tuomi |Espoo Marketing
Think Sustainably with Helsinki Marketing
Tia Hallanoro |Helsinki Marketing
Kicking off with Helsinki Marketing who will be joining us to host for the 2nd year running at #DTTTGlobal, and we are excited to hear all about its continuous efforts in promoting sustainable development within the city of Helsinki with its new service platform "Think Sustainably".
This unique service will enable both locals and visitors to find the most sustainable experiences, companies and services in the city based on a sustainability criterion tailor-made for Helsinki. We can't wait to hear more!
Marketing Collectively with OnlyLyon
Camille Lenoble & Blandine Thenet |OnlyLyon
Pierre Bouton |Federation of Breton Tourist Offices
María Hjálmarsdóttir & Daniel Byström |Visit Austurland
Charel van Dam | NBTC Holland marketing
The Netherlands Board of Tourism will be joining us to talk about its new vision 'Perspective 2030'. Sustainability underpins the future vision whereby the ultimate goal is for every Dutch person to benefit from tourism by 2030. The NBTC will share insights on the opportunities and challenges of tourism in today's climate, a shift from destination promotion to destination management and a significant focus on shared interests and putting local residents first.
Levi Hanssen & Jóhan Pauli Helgason |Visit Faroe Islands
How do you develop tourism and preserve a fragile island destination at the same time? The Faroe Islands has experienced an increase in visitors in recent years, with some popular nature areas feeling the effects. Visit Faroe Islands has laid out a sustainable tourism development strategy that focuses on preserving the country’s most vital resource while evolving responsibly. Their ‘Closed for Maintenance, Open for Voluntourism’ campaign, which saw the islands close 10 popular tourist sites and invite 100 voluntourists to help preserve and maintain them, is grounded on the vision outlined in the “Join the Preservolution” strategy.
Liisa Kokkarinen |Visit Finland
Finland is already a strong leader when it comes to clean, green living and is widely known for its unspoilt nature and unique culture. We are really excited to see that the Visit Finland team are putting new initiatives in place to develop this even further, tackling the challenge of sustainability from both an ecological and sociological viewpoint, nationwide.
This year, Visit Finland has launched its new 7 step approach to designing a sustainable nation, and Liisa Kokkarinen, Regional Partnership Manager, will be joining us to share her insights on the work that has gone into this new programme.
Stefano Ravelli | Visit Valsugana-Lagorai
Valsugana Tourism have been following with great interest the developments happening in the tourism industry related to sustainable tourism and in particular the UNWTO's Sustainable Development Goals. Thinking about what this means for Valsugana as a destination, the team have fully invested themselves in thinking about how to start to shift the conversation around tourism, it's impact, the opportunity. As a destination, the key question for them is how to adopt the right kind of leadership to change or embrace a positive step forward in and through tourism. At an early point in the journey, perhaps with more questions than answers, Stefano Ravelli will be joining us on stage to discuss this and kick-start an interactive discussion on the topic of sustainability with the audience.
Nick Hall |DTTT
Kjetil Bergtun |Facebook
End of Day 1 - Let's rock the Town Hall
Thursday 5 December
Welcome back to Global 2019
Start of Day 2
Creating New Experiences with Autonomous Transport
Oscar Nissin | Metropolia University of Applied Sciences' Smart Mobility Innovation Hub
Travel continues to advance at a rapid pace and not just how we research and experience destinations, but how we get there and its impact on the environment. In this session we will discuss how destinations and companies industry-wide are striving to achieve carbon neutrality and efficiency, looking beyond the traditional modes of transport. From Spring 2019, automated, self-propelled electric minibuses will be travelling the streets of Helsinki with the mission to provide the world's most efficient mobility services.
Developing Customer Experience with Digital Solutions
Katja Siberg | Finavia
The role of the airport is inevitable in travel but often may not be considered as an important part of the whole experience. Finavia thinks differently - it is all about the travellers’s total travelling experience, involving all operators along the chain collaborating to provide a seamless travel experience. Helsinki is planning for 30m passengers by 2030 and Finavia are looking to accommodate this growth by developing the journey digitally to enrich the visitor experience.
Make Better Decisions – Improving Tourism Marketing with Real-world Insights of Tourism Flows
Tapio Levä | Telia Finland
People carry their mobile phones wherever they go, it is part of our daily lives without even thinking. By utilising anonymised and aggregated data from mobile networks, destination organisations, tourism companies and event organisers can effectively tailor their services and marketing messages to the right audiences. This talk will showcase how DMOs such as Helsinki Marketing have successfully utilised actionable insights provided by Telia Crowd Insights to improve their engagement and measure true ROI.
Destinations Panel on Big Data
Lucho Perez, Edurne Vidal López-Tormos, Blanca Pérez-Sauquillo, Tapio Levä | Visit Benidorm, Segittur, Tourspain, Telia Finland
How can Tech & Innovation Support Sustainable Growth?
Harri Paananen, Kristian Raij, Teemu Terttunen, Teemu Joensuu, Olli Pihlajamaa | City of Espoo, Skipperi, Bout, Zone Atlas, VTT
Embracing New Ways of Storytelling with Voice Apps
Andrea Kostner |Vienna Tourist Board
Tracy Lanza |Brand USA
There's nothing more powerful than a good story and dynamic storytelling comes in many different shapes and sizes. Tracy Lanza, Vice President of Integrated Marketing at Brand USA, will be joining us to talk about the DMO's latest integrated marketing campaign, 'Hear the Music, Experience the USA'. Not only does this campaign champion local emerging artists from various cities around the USA, but it uses its musical culture to engage with international travellers, and this is all made possible through a strong brand partnership. Tracy Lanza will share insights behind the process of the campaign and how it has achieved success through collaboration and content partnerships.
Brian Twomey, Katarzyna Dygul, Sami Häikiö |Tourism Ireland, Promote Iceland, City of Helsinki
Being the backdrop of one of the most watched TV shows today means one thing for the featured destination, people want to visit. To be able to experience the locations they've seen on screen first-hand, explore in the footsteps of their favourite characters and to feel part of the magic themselves has seen a surge in visitors across these locations. Game of Thrones is a truly global phenomenon, and the many iconic scenes have been filmed in destinations around the world from Croatia to Northern Ireland. This panel will discuss the impact of screen tourism, and how to leverage the power of this to maximise the benefits and opportunities for your destination.
What Role Does Innovation Play for Today's destinations?
Tourism Ireland on using Machine Learning and AI in Digital
Brian Harte | Tourism Ireland
Recent developments in AI and Machine Learning show us where technology is heading at both consumer and enterprise level. For our visitors, ML is now possible with the latest smartphone chips able to process vast amounts of data in real-time, yet further transforming technology enabled experiences.
Markus Dittli |Switzerland Tourism
Switzerland Tourism joins us to talk about its brand new website, sharing insights and lessons learnt on the journey of its creation. We will learn how the importance of time, data and market-specific knowledge has shaped the truly immersive site we see today, handling multiple languages and adapting to specific accessibility needs. We will also explore the efficiency of AI and the future of data for personalisation.
Jon Munro |Visit Wales
In destination marketing branding is not about logos, it’s a holistic, 360-degree approach to crafting, developing and nurturing an identity for the destination. We are excited to have Visit Wales joining us to share the story of how the destination has completely rebranded, revamping its entire digital presence in the process, not only of Visit Wales but on a place branding level too with wales.com.
Mulled Wine is Waiting... 🥳🥂