🤖Workshop Overview 🤖

New ways to engage and improve the Visitor Experience are constantly evolving, so it is essential for DMOs to keep on top the latest trends in digital. Whilst gamification is something that the industry has talked about for some time, many struggle to take this opportunity and really do something meaningful with it, avoiding gimmicks! The #DTTT has followed this trend closely, seen the good and the bad, but at the heart of a good gamification strategy is pulling the right levers with smartphone technology and capabilities to get visitors or customers engage more.
Gamification is about getting to know your core audience, while at the same time fostering brand loyalty and improving the digital visitor experience. With so much potential, we will share a recent #DTTT Case Study from Laax, showing how they've really mastered gamification as a core component of the destination experience, then set you on a mission to strategise and ideate the gamification opportunities which exist in your destination.
To aide with this, we're excited to have The Camp joining us for this workshop on how to gamify the visitor experience. The Campus is an incredible startup incubator in Provence in France, dedicated to the exploration of new technologies and how they can transform the world we're living in. The Camp have recently demonstrated use cases for AR and AI to change and enhance the way in which we experience the world around us and will be lending that incredible knowledge to the workshop group in this session.

All you need to know for this workshop 📌

You'll get full perspective on the use of technology to create a more interactive and engaging destination experience for your visitors. Whilst gamification is the focus of the workshop, it will of course look more broadly at how new developments in technology are applied, such as AR and VR.

Who is it for? 🙋‍♀️



  ✏️ Experience Designers

 🙋‍♀️Content Innovation Pros

  👨‍💻 Digital Designers



Your Agenda 🗓

  14:00 - 14:30: Introduction & inspirations

  14:30 - 15:00: Emergence process

  15:00 - 15:30: Ideation process

  15:30 - 15:45: Coffee Break

  15:45 - 16:45: Prototype

  16:45 - 17:30: Pitch and debrief

Recommended materials 📝



💻 Your computer





Workshop Outcomes

Exploring Gamification Opportunities - through group ideation you'll be able to fully explore the opportunities in gamification augment or enhance how visitors experience you're destination.

Gaining Perspective on Gamification - how using technology to create more interactive experiences can transform the overall visitor experience, enhance loyalty and gather better insights on visitor behaviour.

Conceptualising and Prototyping - developing strong conceptual ideas and putting prototype concepts to the public, to the group and to test your own hypothesis on how they could transform the experiences.

Workshop hosted by

thecamp is a place where talents from all over the world can get training, inspire each other and work on projects to develop solutions for an exciting and optimistic future.

Our Expert

After studying literature, publishing, media and audiovisual production and several experiences in production companies, Lena joined the digital experiences agency Urban Expé. She expanded her expertise of experiential narrative to connected tourism, culture and leisure. She manages the design, organization and logistics of the projects. She scrips, produces, manages and coordinates clients, partners, suppliers and service providers to create unique transmedia experiences.

The Venue 

This workshop will be host in Youngs Venue. The venue is located in the large square Youngstorget in the city centre which often hosts political meetings, concerts, shows, markets and fairs. 

Address: YOUNGS, Youngstorget 3, 0181 Oslo

👫 Your Buddies 👫

If you are feeling slightly nervous or you are coming to the event alone and you're worried about where you need to be and how to get there, grab a buddy! Our buddies from the #DTTTT and VisitOSLO team will be there to guide you through everything you need to know, where you need to be and also be a helping hand during the workshop. Everything is better with a buddy!


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