🤖Workshop Overview 🤖

New ways to engage and improve the Visitor Experience are constantly evolving, so it is essential for DMOs to keep on top the latest trends in digital. Whilst gamification is something that the industry has talked about for some time, many struggle to take this opportunity and really do something meaningful with it, avoiding gimmicks! The #DTTT has followed this trend closely, seen the good and the bad, but at the heart of a good gamification strategy is pulling the right levers with smartphone technology and capabilities to get visitors or customers engage more.
Gamification is about getting to know your core audience, while at the same time fostering brand loyalty and improving the digital visitor experience. With so much potential, we will share a recent #DTTT Case Study from Laax, showing how they've really mastered gamification as a core component of the destination experience, then set you on a mission to strategise and ideate the gamification opportunities which exist in your destination.
To aide with this, we're excited to have The Camp joining us for this workshop on how to gamify the visitor experience. The Campus is an incredible startup incubator in Provence in France, dedicated to the exploration of new technologies and how they can transform the world we're living in. The Camp have recently demonstrated use cases for AR and AI to change and enhance the way in which we experience the world around us and will be lending that incredible knowledge to the workshop group in this session.

All you need to know for this workshop 📌

You'll get full perspective on the use of technology to create a more interactive and engaging destination experience for your visitors. Whilst gamification is the focus of the workshop, it will of course look more broadly at how new developments in technology are applied, such as AR and VR.

Who is it for? 🙋‍♀️



  ✏️ Experience Designers

 🙋‍♀️Content Innovation Pros

  👨‍💻 Digital Designers



Your Agenda 🗓

  14:00 - 14:30: Introduction & inspirations

  14:30 - 15:00: Emergence process

  15:00 - 15:30: Ideation process

  15:30 - 15:45: Coffee Break

  15:45 - 16:45: Prototype

  16:45 - 17:30: Pitch and debrief


Recommended materials 📝



💻 Your computer





Workshop Outcomes

Exploring Gamification Opportunities - through group ideation you'll be able to fully explore the opportunities in gamification augment or enhance how visitors experience you're destination.

Gaining Perspective on Gamification - how using technology to create more interactive experiences can transform the overall visitor experience, enhance loyalty and gather better insights on visitor behaviour.

Conceptualising and Prototyping - developing strong conceptual ideas and putting prototype concepts to the public, to the group and to test your own hypothesis on how they could transform the experiences.

Workshop hosted by

thecamp is a place where talents from all over the world can get training, inspire each other and work on projects to develop solutions for an exciting and optimistic future.

Our Expert

Julie is a graphic designer graduated from ECV Aix. After completing a degree in Literary Studies, she turned to the practices of graphic design, paper design and UX design. She joined the first edition of the collaborative residence Hive thecamp in September 2017 where she participated in several projects and works in collective intelligence. She now works as a knowledge worker at thecamp.

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Designing a Framework for Sustainable Destinations

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Destination Strategy

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Shifting Strategies - Markets to Passions

Experience Co-Creation with Visitors

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