Creating a Killer Content Brand Strategy 

The Digital Tourism Think Tank is back once again with an inspiring session on how to maximise the potential of content as part of your brand strategy, taking a look at where content trends are at today, which creators are really disrupting the space and how brands are using content to create meaningful engagement with visitors throughout the visitor cycle.
This session will be split into three parts, covering the full spectrum of the content ecosystem, understanding how to target and engage consumers with the right content, right message, right context and right format. It'll tackle some of the more difficult discussions around consumer consciousness and data and published responsibility in a digital world, then the ice-cream break, we invite some of the leading creators to show how they're amazing audiences and creating serious traction online.
This is a packed session, giving you grounding, thought-provocation and inspiration all in one 90 minute block.

Meet our Speakers 

Adam Middleton


Emma Hallington


David Meany

The Travel Corporation

Dominique Audibert


Maria Vazquez

Maria Marie

Geoffrey Goodwin


Nick Hall


Join us at the Destination Challenge

The Destination Challenge 2018 is an innovative concept led by the Digital Tourism Think Tank in partnership with World Travel Market, with the aim of tackling some of the biggest challenges faced by the tourism industry worldwide.

We're inviting applicants to compete for some unique and exclusive prizes by coming up with real solutions to an industry-wide problem at WTM London this year. Participation is free, so if you're from a start-up, tech community or innovation centre, a DMO or you're an all-round industry expert or from the world of academia, we want to hear from you.


2018's Destination Challenge 2018 is:

Apply before Wednesday 31st October

© 2017 Digital Tourism Think Tank

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