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#UnArtificialArt is an exciting new initiative created by DTTT Member, Vienna Tourist Board.
In this case study, we will discuss the steps hospitality businesses can take to become more sustainable.
The Wild Escape is a project connecting schools with museums in the UK to teach the importance of biodiversity in a creative manner.
Ticino Turismo worked with the Pantone Institute to develop a range of colour schemes that represent the destination's touristic assets.
Dinner on the Lake is a unique gastronomic experience in Belgium. Guests indulge in a six-course dinner while surrounded by idyllic views.
MarketingOost shares its data management strategy and the process of developing new social and environmental impact indicators.
Chiara Loos shares how Helsinki built a brand centred upon the My Helsinki platform and bold and diverse marketing campaigns.
Ave Pill and Küllike Tint talk about the Estonian Tourist Board's Service Design Masterclass and how it helps businesses, such as Guidio.
Marketing Greece's "How to Athens" campaign helped visitors get the most out of their trip by promoting lesser-known locations in the city centre.
Kaisa Kosonen shared Visit Finland's approach to destination transformation, focused on digitalisation, data management and sustainability.
Find Your Freedom is a well-designed strategic campaign, centred on an interactive travel adventure highlighting the beauty and culture of Cape Town.
The Netherlands Board of Tourism & Conventions show how the tourism sector can align and adapt its marketing efforts to reflect national branding.
Lufthansa has turned to live auctioning technology to attempt upselling premium seating on their international flights.
The Dark Sky Reserve Alqueva was the first to be recognised as a "Starlight Tourism Destination", with a focus on sustainability and innovation.
Marriott International has added Instant Booking features for its MICE offering, simplifying the booking process and improving efficiency.
Aertrip enabled Aerin - a personal travel assistant - which allows users to find the best flight deals with simple voice commands within seconds.
Journee Trips sends people on holiday to surprise destinations and they plan everything for the traveller - stress-free planning.
The Estonian and Finnish Forestry Management Organisations teamed up to promote hiking tourism routes, through storytelling and a simple website.
Celebrity Cruises has diversified its marketing approach and branched out into the metaverse to showcase the cruising sector to new audiences
The Swisstainable Veggie Day promoted Swiss cuisine and encouraged chefs to source local produce and better serve the needs of vegetarian travellers
In this case study, we will explore the digital user experience on this website through different lenses - design, strategy and functionality.
The Dream Tapestry experience is powered by DALL·E, an AI model that takes the text and turns it into images - that never existed before.
MarketingOost recently developed an amazing domestic campaign around binge-watching.
Visit Jersey has recently gone through a significant digital transformation with the redesign of their website.
'Here is SG' represents Singapore's tourism strategy and it has increased brand preference for the Passion Made Possible (PMP) Brand.
To succeed in such a competitive environment as digital, it is critical to remain true and at the same time be excellent when executing.
What is remarkable is the way the restaurants appeal not only to vegans but to everyone who likes good food.
Hoor Alkhaja, Associate Vice President at Dubai Tourism, joined us at #DTTTGlobal 2018. You can watch the full talk below:
Technology can play a key role in creating immersive experiences, by pushing people's senses to the limit.
Arts and culture have become digital and destinations must understand how these changes can be turned into opportunities to attract visitors.
Art has no borders - with digital, artwork becomes global. This turns art into a key element of destination marketing.
Creativity is the most relevant determinant of ROI - it's key to understand how can destinations leverage creativity when creating their campaigns.
It is key to involve everyone in the process - share with everyone and spread smart tourism impact to neighbourhoods.
The speakers agree that destinations still don't see the value in destination certification.
All agree that in a few years all destination websites will have different roles - even if all have made huge investments in these platforms.
There are 4.7 billion active social media users, so if only half of those post just once that's still 2.35 billion pieces of user-generated content.
If we want to consider the wider shift in tourism, we need to look deeper into how people are travelling, living and working today.
Based on the book "Journey to Portugal" written by Saramago, the places described by Saramago, the landscapes and the communities, were revisited.
Features like workspace availability are critical so remote workers can continue to work whilst travelling.
Data Hub allows Finnish travel companies to register and add marketing content reallocated to their company, services and products.
As startups, working to achieve the SDGs is truly something that they recognise is a direction they have to work towards.
Katarina believes this new role of DMOs is as the mediators as well as the hub for knowledge and the one who initiates innovation.
NEOM will be more than a destination - people will live there. Their vision is to create a destination that is net-positive.
The shift from a Management Organisation to a Social Enterprise was a successful transformation.
The co-lab initiative can become a clear catalyst for change, but it will never be a model that can be replicated everywhere.
Communities can teach us a lot, taking time to learn from others whether it's the LGBTQI+ community or indigenous communities.
The risk of the negative narrative on social is that companies simply do nothing out of fear of acting out of step or will face criticism.
With the right insights on destination wellbeing, destinations can use their funding and marketing activities to address weakness at a product level.
Falling in love with Milano was the key thinking behind the campaign concept, which started with the message "it could be just for a date".
Understand what sits at the heart of the success of these three impressive women.
Sweeply is not only trying to improve efficiency and productivity but also ensuring that this improvement finds its way back to service excellence.
The Learning and Development pillar of INSETE organises and delivers educational actions to support, promote and enhance capabilities.
YouGov's data is all about having connected data that allows marketers to explore, plan, activate and track.
Olaf Schlieper starts by building on his long experience in tourism and how today it has arrived at the Metaverse.
Why is user experience (UX) important for destination websites? For Slovenia, the main aim of the website is awareness.
Lottie starts out by explaining that working in the sexy and innovative realm of voice marketing has been a journey, not a sprint.
Helen Berg, CEO of the Smålands Turism, shares how they created this app and which were the main challenges during the development process.
Nicholas ran a workshop where he presented a massive digital canvas full of insights on the ever-changing consumer mindset and ideas.
Lucho explained their journey to become a smart destination with five pillars: Innovation, Technology, Sustainability, Governance and Accessibility.
Tim joined to discuss the rausgegangen.de platform, a website for people to find events and activities.
Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.
Florian began by explaining that AI for computers is similar to a child learning a new language and speaking.
The panellists share their digitalisation journeys and provide a synopsis of their projects in different sectors.
Adriana and Olivér joined us for a fireside chat sharing their perspectives on circular destination experiences and sustainability initiatives.
Tiago and Sveinn joined us to discuss their views on digitalisation and Artificial Intelligence frameworks, connecting and understanding travellers.
On day 3, Josefine and Tirsa discussed Design Thinking initiatives and projects for sustainability.
Johannes and Nadia joined us for a panel discussion on gamification opportunities in destination strategy.
Sven and Camillo joined us to discuss the various sparks of AR and XR for new approaches in Tourism and Travel.
In this session, Rajneesh and Ondrej provided us with insights on the technology, its prospects and its advantages.
Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.
Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.
Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.
In this panel discussion, we hear how pop-up and urban experiences, creativity and innovation could have a transformative impact on the destination.
Nadia Aniff, Head of Marketing at Cape Town tourism, joined us at X Design Week, introducing the 'Find Your Freedom' campaign.
Carolina, the DMO Coordinator at Azores Regional Government, delivered the first DMO talk at X Design Week on the topic of sustainable tourism.
Slovenia is green, Slovenia acts green, Slovenia promotes green.
Sustainability has become one of the most important topics of conversation today, largely highlighted by the rise of overtourism.
Influencer marketing has continued to evolve since the discovery of social media influencers becoming a significantly successful tool.
Augmented reality takes content to another level, adding a whole new layer to the user experience in a variety of different ways.
We speak with Daniel Bury and Teboho Mahlatsi on how they achieve the best experiences for their films.
Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product.
Visit Norway joined us to share insights on how the DMO completely restructured its processes to centralise marketing efforts and story creation.
Kevin Wright, Vice President of Global Marketing at Travel Oregon, travelled all the way to Oslo to kick things off on Day 1 of #DTTTCampus.
Switzerland Tourism created a fantastic example of a destination website that has been thoughtfully crafted to create something completely immersive.
Recent developments in AI and Machine Learning show us where technology is heading at both consumer and enterprise level.
Being such a big destination, the USA does not lack awareness, however, it does have its other challenges.
In 2020, the Austrian city of Vienna will be celebrating the 250th birthday of the legendary composer, Beethoven.
For this talk, we were joined by an interesting line-up of panellists discussing how data can help to create smart digital-first destinations.
For Visit Valsugana, sustainability is a very important issue but initially, the DMO needed to find a way to effectively manage and develop it.
Visit Finland is taking leadership on sustainability on a national level, enabling an entire country to move towards its sustainability goals.
Visit Faroe Islands has been widely cited within the industry as a destination who is leading the way with bold marketing campaigns.
For the Netherlands, it is estimated that domestic and international visitors will grow from 42 million in 2017 to 60 million in 2030.
Visit Austurland has been developing its story through co-creation and a strong community-based approach.
Rachel opens up by explaining that in the year up to the pandemic, Visit Philadelphia had just celebrated the tenth consecutive year of growth.
The discussion focused on brand, digital, content and key learnings of the process.
Vancouver Island and CrowdRiff have been working together to discuss how to encourage more UGC as part of your social strategy.
The case study discusses how WeGoEu efficiently connects Chinese travellers with European destinations.
South Africa’s digital strategy mainly focuses on four key areas in terms of what the National Tourist Board is working on.
The case study discusses the digital marketing strategy of Lapland to attract foreign tourists from selected target markets.
The case study discussed the impact of the 'Stopover Buddy' initiative by Icelandair on the brand, organisation, and overall growth of the airline.
Just like no two vacations are the same, no two customer journeys are the same.
Purposeful travel is key in the post-pandemic world: Accor's Masters of Travel 2023
ChatGPT and AI democratisation are disrupting industries, but risks and political impact are likely to be felt first.
DEI is a must-have for successful meetings and events, benefiting all participants and staff.
Travellers want peace of mind, leading travel companies deliver with personalised experiences and AI.
Using data from our Business Intelligence Solutions, these extracts give useful insight into the UK & Ireland markets.
The report analyses the challenges, opportunities and support for hospitality SMEs as they strive to achieve Net Zero emissions.
As social becomes more entrenched in our day-to- day lives, social media teams are at long last receiving the recognition deserved
South Africa hosted a productive three-day summit of the BRICS group in August, enhancing the standing of the African powerhouse.
The stakes are becoming increasingly high, especially in today's competitive business landscape.
Experience is a major project to boost visitor numbers in the low season through an innovative, sustainable tourism strategy.
Tourism has been the bedrock of much of the Maldives’ economic growth over the past several decades.
The global social video audience is highly sought after by brands, advertisers, and media creators - consisting of all tastes.
Each quarter, we share insights into traveler intent and demand based on 70 petabytes of our first-party data
GSEI: Global startup ecosystem index ranks cities, countries based on hundreds of data points.
This report explores where prices are heading as well as the drivers of change.
This report shares insights about key shifts and opportunities for the next era of global business travel.
IRA subsidies for clean energy require US/North American manufacturing or sourcing, prompting imitation from allies.
Business travel is changing. Technology, sustainability, and cost savings are top priorities for travellers and travel managers.
The research examines how ready the industry is to meet the demand for incentive travel and different stakeholders’ perspectives.
This report shows the impact of Tomorrow’s Air in reducing tourism-related emissions in 2022.
This study examines the evolution of travel programmes in the post-pandemic world.
Airlines must adapt to changing customer expectations and technological advances to deliver personalised travel experiences.
The research reveals traveller preferences and behaviours throughout the online shopping journey.
This report analyses 112 European routes and compares air and rail fares and also proposes solutions to make rail competitive.
U.S. leads intercontinental leisure travel bookings to Europe, with France, UK, Spain, Portugal and Germany seeing surge.
Travel bookings exceed pre-COVID levels, with inbound and outbound demand strong.
Climate change will shape economic growth, policy, and social change in coming years.
The Survey of Visits to Visitor Attractions in England provides a comprehensive analysis of trends at visitor attractions.
This Toolkit is designed to guide users in aligning tourism development projects with the Sustainable Development Goals.
Buoyant Travel Enthusiasm Will Drive European Tourism Recovery This Summer, Despite Economic Woes Slowing 2023 Growth Prospects
Meetings and events can help employees reclaim work-life balance by offering opportunities to disconnect from technology.
Conducted by digital nomad housing platform Flatio, this report looks at the state of digital nomadism in 2023.
New analysis by the McKinsey Technology Council highlights the development, uses, and industry effects of advanced technologies.
This report features insights on how travel businesses are prioritising sustainability and diversity.
Industry leaders discussed the future of STRs, with a focus on how generative AI and other tech can help the sector grow.
This report give a refreshing look on the development of the European startup space.
Europeans want to travel, with the use of public transport growing and financial worries still impacting their decisions.
Global FDI declined by 12% in 2022, to $1.3 trillion due to lower volumes of financial transactions in developed countries.
The report helps regional and national policymakers understand how individual regions fare in a new global environment.
The adventure travel industry has recovered from COVID-19, with revenue, trip fill rates, and staffing approaching 2019 numbers.
This Report takes a look at the trends of figures for Malta from January -June 2023.
This report tracks and analyses the air connectivity trends in Europe, with recovery patterns now driving structural changes.
Liveability Index reaches 15-year high, but stability scores slip amid civil unrest.
The Roadmap provides national governments with tools and recommendations to leverage the sector’s capability to progress the SDGs.
Useful insight into the UK & Ireland markets, so you can make better and more informed decisions about your business.
No matter the location or the type of property you manage, the truth is that hotel marketing has become more complex than ever.
In this report, we examine patterns and trends in data and AI adoption across more than 9,000 global Databricks customers.
By listening to what the data is saying with always-on marketing, you can determine who will act on your message.
Leading CEOs share their views on AI adoption and the application of generative models to drive strategic business decisions.
This research helps understand the impact of Brexit and how changes to mobility rules have impacted businesses.
This report shows the uptake of sustainability practices in the global business travel sector.
In 2022, hotel loyalty programs plateaued in offerings, but will they re-invest in 2023 to capture growing market?
This report provides DMOs with the information needed to support their sales strategies and stakeholder communications.
Data is a valuable asset for organisations. It helps them stay ahead of customers, improve efficiency and make better decisions.
Online travel bookings on the rise, hotels need to focus on direct bookings to increase revenue.
CMOs invest in content to drive growth in volatile 2023.
This report explores seven macro trends which are shaping today's society and considered key in terms of transformation.
The report cultivates the environmental, social and economic aspects of sustainability in adventure travel experiences.
This study examines who travel managers are, how they entered the field and how they feel about their role and responsibilities.
Examples and resources to demand an economy for all.
Nearly half of those planning to visit Europe in summer 2023 are return visitors, indicating the ability to satisfy travellers.
AWS helps businesses transform with data-driven insights, innovation, and customer experience.
Over 1,000 global customer service professionals were surveyed to find out how they’re adapting to the rise of generative AI.
VisitEngland survey tracks UK residents' travel intent, including concerns, reassurances, and trip details.
Explore how the industry can deliver on these expectations through the Amadeus ecosystem approach.
London Tech Week celebrates 10 years of transforming the world with technology, in an era of crisis.
This study investigates the impact of COVID-19 on employment and entrepreneurship, and specifically the barriers for women.
This report explores nature of learning in digital ecosystem and challenges for businesses.
The Atlas provides information on the 500 Spanish municipalities with the highest number of tourist accommodation places.
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