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The Swisstainable Veggie Day promoted Swiss cuisine and encouraged chefs to source local produce and better serve the needs of vegetarian travellers
In this case study, we will explore the digital user experience on this website through different lenses - design, strategy and functionality.
The Dream Tapestry experience is powered by DALL·E, an AI model that takes the text and turns it into images - that never existed before.
Marketing Oost recently developed an amazing domestic campaign around binge-watching.
Visit Jersey has recently gone through a significant digital transformation with the redesign of their website.
'Here is SG' represents Singapore's tourism strategy and it has increased brand preference for the Passion Made Possible (PMP) Brand.
To succeed in such a competitive environment as digital, it is critical to remain true and at the same time be excellent when executing.
What is remarkable is the way the restaurants appeal not only to vegans but to everyone who likes good food.
Hoor Alkhaja, Associate Vice President at Dubai Tourism, joined us at #DTTTGlobal 2018. You can watch the full talk below:
Technology can play a key role in creating immersive experiences, by pushing people's senses to the limit.
Arts and culture have become digital and destinations must understand how these changes can be turned into opportunities to attract visitors.
Art has no borders - with digital, artwork becomes global. This turns art into a key element of destination marketing.
Creativity is the most relevant determinant of ROI - it's key to understand how can destinations leverage creativity when creating their campaigns.
It is key to involve everyone in the process - share with everyone and spread smart tourism impact to neighbourhoods.
The speakers agree that destinations still don't see the value in destination certification.
All agree that in a few years all destination websites will have different roles - even if all have made huge investments in these platforms.
There are 4.7 billion active social media users, so if only half of those post just once that's still 2.35 billion pieces of user-generated content.
If we want to consider the wider shift in tourism, we need to look deeper into how people are travelling, living and working today.
Based on the book "Journey to Portugal" written by Saramago, the places described by Saramago, the landscapes and the communities, were revisited.
Features like workspace availability are critical so remote workers can continue to work whilst travelling.
Data Hub allows Finnish travel companies to register and add marketing content reallocated to their company, services and products.
As startups, working to achieve the SDGs is truly something that they recognise is a direction they have to work towards.
Katarina believes this new role of DMOs is as the mediators as well as the hub for knowledge and the one who initiates innovation.
NEOM will be more than a destination - people will live there. Their vision is to create a destination that is net-positive.
The shift from a Management Organisation to a Social Enterprise was a successful transformation.
The co-lab initiative can become a clear catalyst for change, but it will never be a model that can be replicated everywhere.
Communities can teach us a lot, taking time to learn from others whether it's the LGBTQI+ community or indigenous communities.
The risk of the negative narrative on social is that companies simply do nothing out of fear of acting out of step or will face criticism.
With the right insights on destination wellbeing, destinations can use their funding and marketing activities to address weakness at a product level.
Falling in love with Milano was the key thinking behind the campaign concept, which started with the message "it could be just for a date".
Understand what sits at the heart of the success of these three impressive women.
Sweeply is not only trying to improve efficiency and productivity but also ensuring that this improvement finds its way back to service excellence.
The Learning and Development pillar of INSETE organises and delivers educational actions to support, promote and enhance capabilities.
YouGov's data is all about having connected data that allows marketers to explore, plan, activate and track.
Olaf Schlieper starts by building on his long experience in tourism and how today it has arrived at the Metaverse.
Why is user experience (UX) important for destination websites? For Slovenia, the main aim of the website is awareness.
Lottie starts out by explaining that working in the sexy and innovative realm of voice marketing has been a journey, not a sprint.
Helen Berg, CEO of the Smålands Turism, shares how they created this app and which were the main challenges during the development process.
Nicholas ran a workshop where he presented a massive digital canvas full of insights on the ever-changing consumer mindset and ideas.
Lucho explained their journey to become a smart destination with five pillars: Innovation, Technology, Sustainability, Governance and Accessibility.
Tim joined to discuss the rausgegangen.de platform, a website for people to find events and activities.
Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.
Florian began by explaining that AI for computers is similar to a child learning a new language and speaking.
The panellists share their digitalisation journeys and provide a synopsis of their projects in different sectors.
Adriana and Olivér joined us for a fireside chat sharing their perspectives on circular destination experiences and sustainability initiatives.
Tiago and Sveinn joined us to discuss their views on digitalisation and Artificial Intelligence frameworks, connecting and understanding travellers.
On day 3, Josefine and Tirsa discussed Design Thinking initiatives and projects for sustainability.
Johannes and Nadia joined us for a panel discussion on gamification opportunities in destination strategy.
Sven and Camillo joined us to discuss the various sparks of AR and XR for new approaches in Tourism and Travel.
In this session, Rajneesh and Ondrej provided us with insights on the technology, its prospects and its advantages.
Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.
Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.
Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.
In this panel discussion, we hear how pop-up and urban experiences, creativity and innovation could have a transformative impact on the destination.
Nadia Aniff, Head of Marketing at Cape Town tourism, joined us at X Design Week, introducing the 'Find Your Freedom' campaign.
Carolina, the DMO Coordinator at Azores Regional Government, delivered the first DMO talk at X Design Week on the topic of sustainable tourism.
Slovenia is green, Slovenia acts green, Slovenia promotes green.
Sustainability has become one of the most important topics of conversation today, largely highlighted by the rise of overtourism.
Influencer marketing has continued to evolve since the discovery of social media influencers becoming a significantly successful tool.
Augmented reality takes content to another level, adding a whole new layer to the user experience in a variety of different ways.
We speak with Daniel Bury and Teboho Mahlatsi on how they achieve the best experiences for their films.
Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product.
Visit Norway joined us to share insights on how the DMO completely restructured its processes to centralise marketing efforts and story creation.
Kevin Wright, Vice President of Global Marketing at Travel Oregon, travelled all the way to Oslo to kick things off on Day 1 of #DTTTCampus.
Switzerland Tourism created a fantastic example of a destination website that has been thoughtfully crafted to create something completely immersive.
Recent developments in AI and Machine Learning show us where technology is heading at both consumer and enterprise level.
Being such a big destination, the USA does not lack awareness, however, it does have its other challenges.
In 2020, the Austrian city of Vienna will be celebrating the 250th birthday of the legendary composer, Beethoven.
For this talk, we were joined by an interesting line-up of panellists discussing how data can help to create smart digital-first destinations.
For Visit Valsugana, sustainability is a very important issue but initially, the DMO needed to find a way to effectively manage and develop it.
Visit Finland is taking leadership on sustainability on a national level, enabling an entire country to move towards its sustainability goals.
Visit Faroe Islands has been widely cited within the industry as a destination who is leading the way with bold marketing campaigns.
For the Netherlands, it is estimated that domestic and international visitors will grow from 42 million in 2017 to 60 million in 2030.
Visit Austurland has been developing its story through co-creation and a strong community-based approach.
Rachel opens up by explaining that in the year up to the pandemic, Visit Philadelphia had just celebrated the tenth consecutive year of growth.
The discussion focused on brand, digital, content and key learnings of the process.
Vancouver Island and CrowdRiff have been working together to discuss how to encourage more UGC as part of your social strategy.
The case study discusses how WeGoEu efficiently connects Chinese travellers with European destinations.
South Africa’s digital strategy mainly focuses on four key areas in terms of what the National Tourist Board is working on.
The case study discusses the digital marketing strategy of Lapland to attract foreign tourists from selected target markets.
The case study discussed the impact of the 'Stopover Buddy' initiative by Icelandair on the brand, organisation, and overall growth of the airline.
The talk discusses the holistic approach of Visit Greenland that includes building closer working relationships with everyone involved.
The Hague's Bloggers House has a unique approach to hosting bloggers: facilitating the best possible stay, & working with them to deliver content.
This case study shares the insights from the strategy of Visit California for creating valuable content.
The case study discussed the strategy of Destination Uppsala that adopted a behavioural segmentation based on consumers' decision-making process.tre
Helsinki Marketing has given itself as a destination a new purpose, adding value to the citywide development, helping Helsinki to thrive and innovate.
The case study discusses the digital transformation journey of Geneva Tourism as a key driver for the future growth of the organisation.
Space Nation has set out to make galactic space travel an attainable and accessible experience for everyone.
Singapore’s marketing strategy aims at inspiring consumers before and after their arrival at the destination.
Geneva Tourism strategy has a strong data-driven foundation utilising visitor insights & content engagement to optimise key objectives & performance.
The case study discusses the initiative of Montreux Riviera Tourism to tap into the growing demand for truly local and authentic experiences.
The case study discusses the DMO journey of Dolomiti Paganella with the application of the St. Gallen Model for Destination Management.
The case study explores how Puerto Rico managed a crisis and rebuilt the brand, giving visitors a reason to return.
Val di Sole developed a sustainable mobility project that involved all the stakeholders of the destination to solve the challenge of overtourism.
The case study discusses a campaign by LAAX , a ski resort in Switzerland that redefined the visitor experience in nature through technology.
'Design Thinking', a creative and highly collaborative process used to visualise ideas, identify challenges, craft solutions & ultimately drive growth
The case study discusses how San Diego's marketing activities have grown & evolved significantly over the last 10 years.
The St. Gallen Model for Destination Management (SGDM) brings a fresh perspective with no boundaries for destinations.
The case study discusses ProColombia's award-winning campaign ‘Colombia, Siente el Ritmo' & how music tourism can be a catalyst for destinations.
In 2018, Ticino Turismo embarked on a great innovation journey that led them to a complete rebranding after 36 years.
The objective of this activity is to help you and your team gather ideas.
Gather your Diverse Empowered Team and lead a workshop to generate a conversation around your destination's development.
Develop regenerative tourism, which provides a holistic way of thinking for all stakeholders build reciprocal and beneficial relationships.
The objective of this activity is to help you set your destination's sustainability strategy out considering everything we have explored.
This activity will allow you to take stock of everything you have learnt through the Sustainability Leadership Programme.
The objective of this activity is to help you and your team gather ideas on Co-designing Strategies for a Sustainable Future.
Sometimes communication can be more powerful than we realise!
This exercise will help you realise the power of effective communication!
The objective of this activity is to help you and your team gather ideas on Sustainability and Effective Communication.
Through this inspirational activity, we want to help you establish a vision for the destination's story towards sustainable development.
This activity will allow you to focus on the types of data that exist within your destination.
The objective of this activity is to help you and your team gather ideas on Leveraging Data & Measuring the Impact.
The objective of this activity is to help you and your team gather ideas on the takeaways provided by the different cases of module 1.
Through this activity, you'll be able to deliver a workshop with your team and peers, but also involve some of your industry's stakeholders.
Through this activity, we want to provide you with all the necessary tools and knowledge to guide a workshop with stakeholders.
Incorporate varied perspectives from the destination in regards to sustainability.
"Everybody can be a designer!" This is the principle you need to remind yourself when you feel you are lacking creativity.
The 12 Stages of Transformation Series is a comprehensive pack of resources created by the DTTT Team.
After conducting market research, it's time to empathise with consumers and embrace their feedback.
If you don’t know where you’re going, you might not get there.
Let's be honest, you cannot do without this template!
Rose, Thorn, Bud and Affinity Cluster are classic and versatile design thinking exercises that enable teams to gather and discuss projects.
Use this template to define who should be involved in your project and in what way.
This template is aimed at phrasing clear and well-defined challenges for businesses to ideate on... and it is fun!
The outcome of this workshop is to get a curated list of solutions and ideas that help overcome a challenge.
Think of your brand as a glass box, transparent, that really conveys a message.
The second phase of the Business Plan For Good is all about understanding stakeholders through 'collaborative research'.
The Business Plan for Good is aimed for medium, small and micro enterprises who are looking at how to reinvent themselves.
In order to stay competitive in the future businesses need to be equipped with the tools and the skills that allow them to readily adapt.
Use innovative contactless technology to develop more efficient, engaging and optimised hybrid experiences.
Take any interaction with your customers as an occasion to learn.
Service Design and Co-design can help you develop extremely relevant digital experiences.
AI isn't about over complex technologies and strategies.
Any kind of digital tool you may use in your business will generate considerable amounts of customer and user data for growth and recovery.
Scaling your business can be daunting due to the amount of tools and resources that can be adopted. In reality, it's simpler than you think.
Now more than ever the industry is going digital.
Transparency means first of all showing the direct and indirect impact of your actions on both society and the environment.
The COVID-19 pandemic has made us aware of the fragility of the global tourism ecosystem, exposing the problems related to sustainability.
Empathy Mapping the Customer Experience.
When it comes to recovery, involving consumers and embedding their feedback can be key to success.
Acceleration of past behaviours.
In this track, we'll guide you through the most relevant actions you can take to restore the confidence of your customers.
Improving Business Efficiency.
The new normality we find ourselves in has heavily impacted the way we work and interact with our customers.
Think big and outside the box!
Scenario mapping is an invaluable tool if you’re trying to determine what the future might look like for your business.
A massive change in people’s behaviour!
For most businesses, recovery planning is the priority.
What opportunities does the Metaverse present and how can we envisage destination experiences if we look deeper at the possibilities?
How can we leverage immersive technology to transform brand experiences and bring the top-of-funnel brand discovery phase to unparalleled le
What are the keys to becoming a smart destination?
How can we work to make tourism an activity which contributes to the net benefit of everybody involved?
Artificial Intelligence has become a trendy topic considering the increased interest in automation and machine learning.
Let’s discuss what it means to make destinations and experiences interactive.
During this workshop, we explore how different technologies can help destinations transform passive experiences into interactive ones.
Due to the nature of destinations, their role has always been heavily discussed no matter if we are looking at national, regional or city to
We're taking R&D out of the research department and making it something that concerns everyone.
Are you working on an iteration or redevelopment of your destination website?
Staying up to date with latest destination website trends is hard, especially as things change fast.
The key to success in digital is often closely aligned with destinations' effective and strategically focused approach to tackle projects.
According to the 2016 Food Travel Monitor (WFTA, 2018), 93% of travellers can now be considered “Food Travellers”.
At WTM 2018, the DTTT Team led a Destination Challenge.
Before and after undertaking a process that gravitates around innovation, it is important to measure the success of the performance.
Start innovating with a sprint! This template is the best way to run a sprint in your organisation.
Analytics is a critical aspect to be able to measure which of your activities are contributing to the destination.
The aim of a Centre of Excellence is to use knowledge management to better understand how to set a competitive advantage.
Here, you will analyse if there are opportunities for knowledge exchange between the DMO and the external partners.
In the Knowledge & Insight Sprint, you will work on the internal knowledge exchange and insight of your organisation.
360 Content is a hugely powerful medium for storytelling but creating effective, powerful and engaging VR content isn't quite as easy.
With this template, you are going to explore new technologies to implement in your destination.
Gather the whole team and think about the role of technology, knowledge and innovation inside your organisation.
This Template is the best way for you to start thinking about how to build a content strategy for your partnership campaign.
It is essential to understand what the needs of the DMO are, before trying to identify opportunities.
Start a brainstorming and ideation process to assess and implement the network of partners.
This template will allow you to evaluate your website and compare it to other DMOs' ones.
Here you can find one of the templates that will help you access some of the digital assets of your DMO.
This template is a guide to understanding the 5 Goals.
With this Sprint, you will be able to kick-off your work on performance and measurement.
With this template, finally, you will be able to storyboard your campaigns based on your target audience.
This template helps you brainstorm ideas about how to use data to draw useful insights and turning it into smart data.
With this template, you will be able to work on targeting your audience at each stage of their visitor cycle.
With this template, we are gonna guide you in the creation of stories for your target audiences and channels.
With this sprint, you will be able to kick-off your work on your targeting and distribution strategies.
Storytelling is an integral part of digital marketing, crafting unique stories that match a destination's DNA.
Consumer behaviour is changing quickly and so are content preferences.
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