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MarketingOost shares its data management strategy and the process of developing new social and environmental impact indicators.
Chiara Loos shares how Helsinki built a brand centred upon the My Helsinki platform and bold and diverse marketing campaigns.
Ave Pill and Küllike Tint talk about the Estonian Tourist Board's Service Design Masterclass and how it helps businesses, such as Guidio.
Marketing Greece's "How to Athens" campaign helped visitors get the most out of their trip by promoting lesser-known locations in the city centre.
Kaisa Kosonen shared Visit Finland's approach to destination transformation, focused on digitalisation, data management and sustainability.
Find Your Freedom is a well-designed strategic campaign, centred on an interactive travel adventure highlighting the beauty and culture of Cape Town.
The Netherlands Board of Tourism & Conventions show how the tourism sector can align and adapt its marketing efforts to reflect national branding.
Lufthansa has turned to live auctioning technology to attempt upselling premium seating on their international flights.
The Dark Sky Reserve Alqueva was the first to be recognised as a "Starlight Tourism Destination", with a focus on sustainability and innovation.
Marriott International has added Instant Booking features for its MICE offering, simplifying the booking process and improving efficiency.
Aertrip enabled Aerin - a personal travel assistant - which allows users to find the best flight deals with simple voice commands within seconds.
Journee Trips sends people on holiday to surprise destinations and they plan everything for the traveller - stress-free planning.
The Estonian and Finnish Forestry Management Organisations teamed up to promote hiking tourism routes, through storytelling and a simple website.
Celebrity Cruises has diversified its marketing approach and branched out into the metaverse to showcase the cruising sector to new audiences
The Swisstainable Veggie Day promoted Swiss cuisine and encouraged chefs to source local produce and better serve the needs of vegetarian travellers
In this case study, we will explore the digital user experience on this website through different lenses - design, strategy and functionality.
The Dream Tapestry experience is powered by DALL·E, an AI model that takes the text and turns it into images - that never existed before.
MarketingOost recently developed an amazing domestic campaign around binge-watching.
Visit Jersey has recently gone through a significant digital transformation with the redesign of their website.
'Here is SG' represents Singapore's tourism strategy and it has increased brand preference for the Passion Made Possible (PMP) Brand.
To succeed in such a competitive environment as digital, it is critical to remain true and at the same time be excellent when executing.
What is remarkable is the way the restaurants appeal not only to vegans but to everyone who likes good food.
Hoor Alkhaja, Associate Vice President at Dubai Tourism, joined us at #DTTTGlobal 2018. You can watch the full talk below:
Technology can play a key role in creating immersive experiences, by pushing people's senses to the limit.
Arts and culture have become digital and destinations must understand how these changes can be turned into opportunities to attract visitors.
Art has no borders - with digital, artwork becomes global. This turns art into a key element of destination marketing.
Creativity is the most relevant determinant of ROI - it's key to understand how can destinations leverage creativity when creating their campaigns.
It is key to involve everyone in the process - share with everyone and spread smart tourism impact to neighbourhoods.
The speakers agree that destinations still don't see the value in destination certification.
All agree that in a few years all destination websites will have different roles - even if all have made huge investments in these platforms.
There are 4.7 billion active social media users, so if only half of those post just once that's still 2.35 billion pieces of user-generated content.
If we want to consider the wider shift in tourism, we need to look deeper into how people are travelling, living and working today.
Based on the book "Journey to Portugal" written by Saramago, the places described by Saramago, the landscapes and the communities, were revisited.
Features like workspace availability are critical so remote workers can continue to work whilst travelling.
Data Hub allows Finnish travel companies to register and add marketing content reallocated to their company, services and products.
As startups, working to achieve the SDGs is truly something that they recognise is a direction they have to work towards.
Katarina believes this new role of DMOs is as the mediators as well as the hub for knowledge and the one who initiates innovation.
NEOM will be more than a destination - people will live there. Their vision is to create a destination that is net-positive.
The shift from a Management Organisation to a Social Enterprise was a successful transformation.
The co-lab initiative can become a clear catalyst for change, but it will never be a model that can be replicated everywhere.
Communities can teach us a lot, taking time to learn from others whether it's the LGBTQI+ community or indigenous communities.
The risk of the negative narrative on social is that companies simply do nothing out of fear of acting out of step or will face criticism.
With the right insights on destination wellbeing, destinations can use their funding and marketing activities to address weakness at a product level.
Falling in love with Milano was the key thinking behind the campaign concept, which started with the message "it could be just for a date".
Understand what sits at the heart of the success of these three impressive women.
Sweeply is not only trying to improve efficiency and productivity but also ensuring that this improvement finds its way back to service excellence.
The Learning and Development pillar of INSETE organises and delivers educational actions to support, promote and enhance capabilities.
YouGov's data is all about having connected data that allows marketers to explore, plan, activate and track.
Olaf Schlieper starts by building on his long experience in tourism and how today it has arrived at the Metaverse.
Why is user experience (UX) important for destination websites? For Slovenia, the main aim of the website is awareness.
Lottie starts out by explaining that working in the sexy and innovative realm of voice marketing has been a journey, not a sprint.
Helen Berg, CEO of the Smålands Turism, shares how they created this app and which were the main challenges during the development process.
Nicholas ran a workshop where he presented a massive digital canvas full of insights on the ever-changing consumer mindset and ideas.
Lucho explained their journey to become a smart destination with five pillars: Innovation, Technology, Sustainability, Governance and Accessibility.
Tim joined to discuss the rausgegangen.de platform, a website for people to find events and activities.
Viktor and Wiebke joined us for a fireside chat on immersive city guides and opportunities to unlock destination potentials for travellers.
Florian began by explaining that AI for computers is similar to a child learning a new language and speaking.
The panellists share their digitalisation journeys and provide a synopsis of their projects in different sectors.
Adriana and Olivér joined us for a fireside chat sharing their perspectives on circular destination experiences and sustainability initiatives.
Tiago and Sveinn joined us to discuss their views on digitalisation and Artificial Intelligence frameworks, connecting and understanding travellers.
On day 3, Josefine and Tirsa discussed Design Thinking initiatives and projects for sustainability.
Johannes and Nadia joined us for a panel discussion on gamification opportunities in destination strategy.
Sven and Camillo joined us to discuss the various sparks of AR and XR for new approaches in Tourism and Travel.
In this session, Rajneesh and Ondrej provided us with insights on the technology, its prospects and its advantages.
Daniel Ferrer, CEO of eXplorins joined us for a fireside chat on Tourism 4.0 and emerging digital solutions in tourism and travel.
Jonas Rothe, Founder and CEO of TimeRide, joined us at X Design Week for a fireside chat on re-experiencing history with VR time travels.
Following a panel discussion on urban experiences, we were joined by Stefan Liehr and Markus Scholz from Modularfield Records.
In this panel discussion, we hear how pop-up and urban experiences, creativity and innovation could have a transformative impact on the destination.
Nadia Aniff, Head of Marketing at Cape Town tourism, joined us at X Design Week, introducing the 'Find Your Freedom' campaign.
Carolina, the DMO Coordinator at Azores Regional Government, delivered the first DMO talk at X Design Week on the topic of sustainable tourism.
Slovenia is green, Slovenia acts green, Slovenia promotes green.
Sustainability has become one of the most important topics of conversation today, largely highlighted by the rise of overtourism.
Influencer marketing has continued to evolve since the discovery of social media influencers becoming a significantly successful tool.
Augmented reality takes content to another level, adding a whole new layer to the user experience in a variety of different ways.
We speak with Daniel Bury and Teboho Mahlatsi on how they achieve the best experiences for their films.
Contiki and Visit Scotland joined us to discuss the challenges of communicating a largely intangible product.
Visit Norway joined us to share insights on how the DMO completely restructured its processes to centralise marketing efforts and story creation.
Kevin Wright, Vice President of Global Marketing at Travel Oregon, travelled all the way to Oslo to kick things off on Day 1 of #DTTTCampus.
Switzerland Tourism created a fantastic example of a destination website that has been thoughtfully crafted to create something completely immersive.
Recent developments in AI and Machine Learning show us where technology is heading at both consumer and enterprise level.
Being such a big destination, the USA does not lack awareness, however, it does have its other challenges.
In 2020, the Austrian city of Vienna will be celebrating the 250th birthday of the legendary composer, Beethoven.
For this talk, we were joined by an interesting line-up of panellists discussing how data can help to create smart digital-first destinations.
For Visit Valsugana, sustainability is a very important issue but initially, the DMO needed to find a way to effectively manage and develop it.
Visit Finland is taking leadership on sustainability on a national level, enabling an entire country to move towards its sustainability goals.
Visit Faroe Islands has been widely cited within the industry as a destination who is leading the way with bold marketing campaigns.
For the Netherlands, it is estimated that domestic and international visitors will grow from 42 million in 2017 to 60 million in 2030.
Visit Austurland has been developing its story through co-creation and a strong community-based approach.
Rachel opens up by explaining that in the year up to the pandemic, Visit Philadelphia had just celebrated the tenth consecutive year of growth.
The discussion focused on brand, digital, content and key learnings of the process.
Vancouver Island and CrowdRiff have been working together to discuss how to encourage more UGC as part of your social strategy.
The case study discusses how WeGoEu efficiently connects Chinese travellers with European destinations.
South Africa’s digital strategy mainly focuses on four key areas in terms of what the National Tourist Board is working on.
The case study discusses the digital marketing strategy of Lapland to attract foreign tourists from selected target markets.
The case study discussed the impact of the 'Stopover Buddy' initiative by Icelandair on the brand, organisation, and overall growth of the airline.
The talk discusses the holistic approach of Visit Greenland that includes building closer working relationships with everyone involved.
The Hague's Bloggers House has a unique approach to hosting bloggers: facilitating the best possible stay, & working with them to deliver content.
This case study shares the insights from the strategy of Visit California for creating valuable content.
The case study discussed the strategy of Destination Uppsala that adopted a behavioural segmentation based on consumers' decision-making process.tre
Helsinki Marketing has given itself as a destination a new purpose, adding value to the citywide development, helping Helsinki to thrive and innovate.
Explore how the industry can deliver on these expectations through the Amadeus ecosystem approach.
London Tech Week celebrates 10 years of transforming the world with technology, in an era of crisis.
VisitEngland survey tracks UK residents' travel intent, including concerns, reassurances, and trip details.
The Atlas provides information on the 500 Spanish municipalities with the highest number of tourist accommodation places.
This report explores nature of learning in digital ecosystem and challenges for businesses.
Sprout Social survey of 778 social media marketing professionals in the U.S. and U.K. conducted from March 13 to March 27, 2023.
Mastercard's report explores the future of travel, including the impact of China's reopening and how travellers are spending.
Notable growth in international search demand for APAC has been seen since China fully lifted pandemic restrictions in early Q1.
This report explores business travelers' attitudes towards new ways of working and traveling for business in the pandemic.
Skift Research reveals world's top trending destinations in Q1 2023, and how booking windows have changed.
Companies can keep business travel costs in check by embracing new solutions and approaches.
Covid-19, remote work, and economic volatility have forced companies to rethink business travel.
Skift Research: Generative AI tools could transform travel industry, but workers worry about job security.
Cost-of-living crisis dominates conversations in 2023, driven by pandemic, Ukraine invasion, and bank liquidity challenges.
EIU provides deep insight and analysis of global economic and political developments.
Turismo In infographic reveals how sustainability impacts Americans' travel decisions.
American Express study finds television and social media are popular sources of inspiration for travel.
Turismo In provides entrepreneurs in the tourism sector with tools to improve their services and customer experience.
Euromonitor International identified five socioeconomic drivers that will shape businesses in the coming years.
Trends can provide insights, but it's important to focus on your core objectives.
This document constitutes a study of the application of good practices in terms of sustainability in the Spanish hotel sector.
A panel of experts predicts that travel in 2070 will be very different, with biometric passports, haptic body suits, and more.
This guide provides a holistic overview of the different types of event technology platforms available today.
UK public sentiment research shows growing confidence and appetite to visit attractions.
Employer-employee relationship is changing, with employees demanding more and employers needing to get the hiring process right.
Leading global players are under threat from new brands, local businesses, and changing consumer expectations.
Luxury travel industry bouncing back, with consumers seeking meaningful, sustainable experiences.
Traveler preferences have changed due to the pandemic, but the future of travel is bright.
The report showcases good practices for managing indigenous tourism and provides recommendations for public administrations.
70 national tourism policies and strategies lack attention to gender equality, says review.
Global economic growth to be among the weakest in decades, weighed down by inflation, rising borrowing costs and war in Ukraine.
20 European tourism organisations sign this to build trust, foster data sharing and create a level playing field.
Cities often add to or compound gender inequities, making women unsafe and restricting their opportunities.
Tourism Economics give an overview of the Global Cruise Industry
This provides an overview of GHG emissions measurement in tourism and advances the implementation of the Glasgow Declaration.
Tourism is a major contributor to climate change and needs to halve emissions by 2030 and reach net zero by 2050.
The Traveling Tribes 2033 study analyses how travellers will evolve in the next 10 years to help the travel industry prepare.
Data Enrichment is the process of enhancing first-party data with third-party data to improve business insights.
Organisations are under pressure to be sustainable. Governments and nations need private sector innovation and investment.
Leisure industry faces gender diversity crisis, with only 7% of top CEO and chair spots held by women.
This research examines how local authority leaders can regenerate high streets and town centres.
Seven key trends will shape the meetings industry in 2023, which will change how we plan, design and execute business events.
DMOs and tourism destinations can use sentiment analysis to improve traveler satisfaction and drive bookings.
Traveler resilience continues in Q1 2023, with search volume up 10% YoY in Q4 2022. APAC is a key market to watch.
Skift Megatrends 2022 reflects the short term uncertainties and optimism of the changes happening all across travel.
This report begins by looking at the global economy and its impact on businesses and industry.
The travel industry drives economic growth and transforms cities and communities. Now is the time to seize the opportunities.
Regenerative Tourism Conference in Barcelona explored the roles of different players in destinations as part of a living system.
As event planners return to site selection, Skift Meetings identifies key trends for the future of business events.
Skift and Accor report on how Accor's ALL - Accor Live Limitless programme is delivering against evolving loyalty trends.
Oregon tourism economy reached new highs in 2022, with increased spending, earnings, and tax revenue.
The world is becoming increasingly urbanised, with more than half of the population living in cities by 2050.
Major tourism trends are interrelated and complement each other. They should be seen as moving rather than immutable and fixed.
Industry leaders at Skift Aviation Forum discussed the future of the airline industry.
This ebook explores the growth of the metaverse in tourism, business, and services.
Segittur has published the 3rd edition of the catalogue of technological solutions for smart tourist destinations.
Meetup trend report finds people are prioritizing friendships and looking for new ways to connect.
Euromonitor International identifies the top 10 global consumer trends each year, using a rigorous research process.
Travelers' preferences and habits change in the moment. Marketers must be agile to appeal to them.
As teams adapt to hybrid and remote work, companies must focus on helping distributed teams work efficiently and sustainably.
Meeting tourism has changed, with travellers seeking personalisation, live experiences, and engagement.
Travel brands are using short-form video to reach travellers on social media.
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