Storytelling Sustainable Travel Member Roundtable

London
|
March 8, 2023
Description

As part of the DTTT's Member Roundtable Series, we're tackling the topic of digital storytelling and sustainability. In this live roundtable, we will be inviting perspectives on how to tell the story of your destination's sustainability offer, without greenwashing or telling a message which isn't authentic.

We'll be offering a deep-dive agenda, where participants around the table can talk about their successes and hesitations in connecting sustainability with the brand - through content of course. We'll be exploring this topic along a number of different rapid-round sessions:

  • Is a sustainable destination key to your brand's competitiveness?
  • What are the keys to sharing your sustainable transformation?
  • How do we make certification and standards part of the brand story?
  • What is the role of influencers - and voice of visitors?
  • Can tourism and activism on climate go hand-in-hand?
Description

As part of the DTTT's Member Roundtable Series, we're tackling the topic of digital storytelling and sustainability. In this live roundtable, we will be inviting perspectives on how to tell the story of your destination's sustainability offer, without greenwashing or telling a message which isn't authentic.

We'll be offering a deep-dive agenda, where participants around the table can talk about their successes and hesitations in connecting sustainability with the brand - through content of course. We'll be exploring this topic along a number of different rapid-round sessions:

  • Is a sustainable destination key to your brand's competitiveness?
  • What are the keys to sharing your sustainable transformation?
  • How do we make certification and standards part of the brand story?
  • What is the role of influencers - and voice of visitors?
  • Can tourism and activism on climate go hand-in-hand?
Participants