Everyday this week Nick Hall, founder and CEO of the Digital Tourism Think Tank, is going to release one emerging digital trend to watch out this year. Today’s trend is about the emergence of Virtual Reality in tourism and it’s opportunity as a marketing trend. Sign-up to get more trends in your inbox.
2016 Biggest Trends to Watch in Tourism
What are the biggest trends to look out for in 2016? This is surely not the first trend prediction you’ve read this year but with my top tips coming in February, it may be the last. Take careful note, I’ve tried here to sidestep the obvious and focus on the five that I believe every DMO should write with a permanent marker on that office whiteboard.
#1 The Year of Virtual Reality
Starting with probably the most ‘obvious’ but one that I really couldn’t sidestep is virtual reality. To say that 2016 will be the year of VR is nothing short of an understatement and believe me, that’s coming from a VR sceptic.
Until this year, most of us associated VR as some sort of geeky-tech-hobbiest past-time and certainly not something for the mainstream. Here are the #DTTT, we share offices with France’s leading online gaming company which probably doesn’t help challenge this notion 😉.
Getting past the awkwardness of giant overpriced headsets like Oculus Rift and getting hands-on with more mass-market commercially oriented alternatives like Google’s cardboard is the first step to realising the huge potential of this technology. The rest is down to brands to tap into the opportunity of creating powerful immersive experiences and getting them in front of consumers.
One of the big offshoots of virtual reality has been the emergence of 360° video and already on the tail end of 2015 we saw some big travel brands launching some pretty amazing content. A true trend setter in this space has been Visit Dubai with the launch of Dubai 360, which even supercharges this already exciting development by virtualising pretty much everything, handing controls to the user. More recently we’ve seen the likes of Emirates, Australia Tourism and many more entering this space.
Here is one of our favourite 360 videos from Tourism Australia. Watch more here.
What’s really exciting here is that this is trend is truly here to stay and it’s going to explode this year. For mass reach and engagement, just head over to YouTube (sorry, it’s a Chrome-only feature for now!) and experience 360° video for yourself. For more targeted but truly multi-sensorial immersive engagement, create a rich 4D experience, order a batch of branded cardboard units and be smart about distribution, teaming up with FMCG and Luxury brands to get them in the hands of the right consumers.
Are you considering VR within your marketing strategy this year? What are your thoughts about it?
Let us know by leaving a comment below!
Discussioncomments powered by Disqus
More from #DTTT
In March we present:Shaping the Destination Brand through Video Storytelling
Video storytelling is a powerful tool when it comes to destination marketing. Not only does it bring your destination to life in its most inspirational form, but it effectively communicates the all-important stories and experiences#video storytelling #content creator #content #storytelling
In April we present:Creating Valuable Content for DMOs
Not only is the value in capturing a great picture, but also in conveying strong emotion and feeling through the photography to engage and resonate with your audience, and ultimately evoke a similar feeling.#content creator #Photography #social content
In March we present:3 Takeaways Influencers can teach DMOs
With new trends, algorithm changes, platform regulations and the continual evolution of consumer behaviour, influencer marketing is a powerful means to leverage your brand and tell your story in an authentic way, but are we nearing the end of the influencer marketing effect?
In March we present:Changing Visitor Perceptions Through User-Generated Content
User-generated content, also known as UGC, is somewhat invaluable in terms of a DMO’s content strategy, especially when it comes to challenging people’s perceptions.#user-generated #consumer generated #customer generated content #UGC #user generated content
In March we present:Creating Highly Engaging Visuals with Cinemagraphs
At #DTTTCampus in Jersey last year, the workshop learnt how to create incredible cinemagraphs and how they can be used on DMO websites and social channels#cinemagraphs #content creator #content-creation
In February we present:How Visit Oslo Translates Values through Strong Content Marketing
This year we’ve chosen to hold the event in Oslo for a number of reasons. Not only does this beautiful city have the most picturesque scenery with 40 islands and 343 lakes, it is also the European Capital 2019 and in the process of being certified as a sustainable destination.