Nicholas Hall's Photo
Nicholas Hall

Opinions: 

#DTTT Blog

Everyday this week Nick Hall, founder and CEO of the Digital Tourism Think Tank, is going to release one emerging digital trend to watch out this year. Today’s trend is about the emergence of Virtual Reality in tourism and it’s opportunity as a marketing trend. Sign-up to get more trends in your inbox.

2016 Biggest Trends to Watch in Tourism

What are the biggest trends to look out for in 2016? This is surely not the first trend prediction you’ve read this year but with my top tips coming in February, it may be the last. Take careful note, I’ve tried here to sidestep the obvious and focus on the five that I believe every DMO should write with a permanent marker on that office whiteboard.

Did you Know Launchpad Banner

#1 The Year of Virtual Reality

Starting with probably the most ‘obvious’ but one that I really couldn’t sidestep is virtual reality. To say that 2016 will be the year of VR is nothing short of an understatement and believe me, that’s coming from a VR sceptic.

Until this year, most of us associated VR as some sort of geeky-tech-hobbiest past-time and certainly not something for the mainstream. Here are the #DTTT, we share offices with France’s leading online gaming company which probably doesn’t help challenge this notion 😉.

Getting past the awkwardness of giant overpriced headsets like Oculus Rift and getting hands-on with more mass-market commercially oriented alternatives like Google’s cardboard is the first step to realising the huge potential of this technology. The rest is down to brands to tap into the opportunity of creating powerful immersive experiences and getting them in front of consumers.

One of the big offshoots of virtual reality has been the emergence of 360° video and already on the tail end of 2015 we saw some big travel brands launching some pretty amazing content. A true trend setter in this space has been Visit Dubai with the launch of Dubai 360, which even supercharges this already exciting development by virtualising pretty much everything, handing controls to the user. More recently we’ve seen the likes of Emirates, Australia Tourism and many more entering this space.

Here is one of our favourite 360 videos from Tourism Australia. Watch more here.

What’s really exciting here is that this is trend is truly here to stay and it’s going to explode this year. For mass reach and engagement, just head over to YouTube (sorry, it’s a Chrome-only feature for now!) and experience 360° video for yourself. For more targeted but truly multi-sensorial immersive engagement, create a rich 4D experience, order a batch of branded cardboard units and be smart about distribution, teaming up with FMCG and Luxury brands to get them in the hands of the right consumers.

Take a first look at VR and 360° video with the Google workshop at #DTCC2016.

Are you considering VR within your marketing strategy this year? What are your thoughts about it?
Let us know by leaving a comment below!

WORKSHOP google Linkedin ad

 

Next 2

 

More from #DTTT

  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
  • In April we present:
    Designing the Future of Tourism – Weekly Tourism Industry Impact Call : Week 6

    At the #DTTT, we are working closely with destinations to find out what’s going on behind the scenes. A different week brings different perspectives. This week on the #DTTT’s sixth Tourism Impact Call, we discussed the role of technology and innovation as a solution for the industry, as well as featuring innovative community initiatives, and […]

    #COVID-19 #industry #product #strategy #technology #tourism
Show more
© 2017 Digital Tourism Think Tank