By the end of this year, 25% of the population will use a smartphone. With around 1,76 Billions of smartphone users expected at the end of 2014, the smartphone market represents more than one third of the global mobile market. Emarketer estimates that more than one third of the population will use a smartphone by 2017.
HALF OF THE SMARTPHONE USERS IN APAC
APAC represents half of the smartphone users with 951 million smartphone users expected by the end of the year. However, only four countries in this region have already reached or will reach 50% of smartphone penetration by 2018.
CHINA : THE LARGEST SMARTPHONE MARKET
China is the largest smartphone market in the world with 521.7 million of users, still followed by the US with 163.9 millions of users in 2014. In 2016, India is expected to surpass the US. China will however reach 50% of smartphone penetration only by 2018, whereas the US is expected to achieve the same by the end of this year.
SOUTH KOREA : THE HIGHEST PENETRATION
South Korea is an early bird with 50% of smartphone penetration reached in 2012. That makes the country the world leader in terms of smartphone penetration. Only Australia, Norway and Sweden have reached the same penetration rate in 2013.
SMARTPHONE AND DIGITAL STRATEGY
The development of smartphone will emphasise the importance of internet connections through mobile. That’s why it is important to develop mobile-friendly websites if not apps, which use functionalities of smartphones. More than technical parameters to change, it is important to think usage in general and most importantly the individual users. Needs and requirement are not the same on a mobile than on a computer. Understanding users is key to develop a mobile strategy and integrating it into a global digital strategy.
Discussioncomments powered by Disqus
More from #DTTT
In May we present:Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board
Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.
In May we present:Meet…Kevin Wright from Travel Oregon
In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]
In May we present:Meet…Gloria Loree from Destination Canada
We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.#brand experiences #destination canada #brand narrative #brand stories
In May we present:Meet…Daniel Bury VR Filmmaker
Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.#VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
In May we present:5 Reasons Why to Visit #DTTTCampus 2019
In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.#dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
In May we present:Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm
Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.#influencer experiences #storybase #influencer marketing #influencer