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We have only very recently reported about the importance of embracing Google+ as a business. Now Google has launched its latest addition to the network, making it even more relevant for the travel and tourism sector. The new feature, which is called ‘Stories’, curates all the photos, videos and places that a user visited into a single tarvelouge.

EASE-OF-USE

Google Stories focusses on providing a high ease-of-use. The only thing that traveller are required to do is to upload their media into their Google+ account, and the system automatically:

  • Selects the best pictures (in terms of quality)
  • Processes geo location tags behind the pictures
  • Orders photos automatically by date and time
  • Creates a chronological travel log
  • Plugs in relevant destination information
  • Incorporates a map to visualise the travel path

Screen Shot 2014-05-22 at 09.56.03

ENCOURAGE SHARING

This new feature encourages travellers to share their content by providing a real added value. Although th travelogues are bey default published in private mode, users can make them available to the public by one click. It provides a visually engaging form of inspirational content, and can support other travellers in their destination decision making.

Screen Shot 2014-05-22 at 22.52.48

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