In the run up to this year Content | Campus Content | Campus we are getting in touch with the best content experts and creators to help you rethink your content strategy. If you want to know more about content creation and the strategy behind it, be sure to join us for this year Content | Campus on the 30th & 31st of March in Copenhagen!
Instagram has long been the favoured place online for getting lost in wanderlust-worthy images and videos from around the world. It’s a home for daydreams of food, sun and fashion worthy of a globetrotting adventurer’s lifestyle.
Until now Instagram has been the reserve of ‘shiny’ content - a feed that’s curated and planned rather than spontaneous and authentic. But then Stories were introduced - ephemeral photos and video clips that disappear after 24 hours. Instagram can now play host to ‘in the moment’ content, showing a whole other side to brands, bloggers and businesses online.
With Instagram as the natural home for travel content, Stories are a hugely important feature to take advantage of. Here are 5 tips to help destinations make the most of Instagram Stories - growing in popularity and uptake every day.
Instagram Stories are about being in-the-moment. Sometimes you’ll be able to plan what that moment consists of - perhaps at an event, a festival or a party - but lots of the time it’ll be completely spontaneous - like a beautiful sunset or a visit from an adorable animal family. Prepare for these unexpected moments, and make sure you’ve got processes in place to capture the best of your destination as it happens.
Take followers behind the scenes
There’s always more to a destination can be shown on Instagram in a curated feed. Use the chance to post more frequently to really tell the story of the special and exciting happenings that make your destination special to create a new kind of insight and intrigue.
Educate and inform
Whether you have a set programme, tours, historical buildings or well-known figures and faces, use Instagram Stories to show off these assets. You can post more than one image or video in a row to create a broader or deeper experience for your followers, so use that potential to interview, explain and demonstrate the unique elements of your destination in valuable detail.
Travel is at the heart of most peoples’ daydreams as they swipe and scroll through their social feeds. As a destination, embrace that and use it to your advantage. Be aware of the sights and experiences that people travel from all over the world to see at your destination, and give them a starring role in your Stories from unique perspectives: at different times of the day and year, during events, surrounded by people. Make your most famous features the icons and emblems that remind people to keep coming back.
To get more eyes on your Instagram Stories, give them more of a marketing function. Whether you host giveaways or offers in your Stories, partner up with influencers to host tours and events, or showcase the businesses and people that make your destination amazing - use clever tactics to get your Stories attention and growth.
Take advantage of Instagram Stories features. Add a location or the temperature if adding context to your uploads will make the experience richer for your followers.
Make Instagram Stories a central part of your social media focus to be a part of your followers’ everyday lives so you’re front of mind when it comes to booking that next trip.
If you want to learn more about Instagram stories and live marketing strategy join us for the Going Live workshop at Content | Campus.
In this workshop, we will be looking at the key differences between Snapchat, Instagram Stories and Facebook Live, and help you think about how each channel can help tell your story in a different way and what's best for your brand. This will be an interactive workshop so participants will have a quick deep dive look at the key differences in terms of approaches and audiences but then start planning out their own real-time story planning.
Want to try the new Spectacles by Snapchat🕶? Join us in Copenhagen 🇩🇰
Discussioncomments powered by Disqus
More from #DTTT
In June we present:Live: #DTTTCampus
#DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]
In May we present:Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board
Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.
In May we present:Meet…Kevin Wright from Travel Oregon
In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]
In May we present:Meet…Gloria Loree from Destination Canada
We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.#brand experiences #destination canada #brand narrative #brand stories
In May we present:Meet…Daniel Bury VR Filmmaker
Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.#VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
In May we present:5 Reasons Why to Visit #DTTTCampus 2019
In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.#dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo