Airbnb is an online platform where travellers can find unique accommodation around the world. With more than 10 million nights booked via Airbnb worldwide, the site is a world leader in travel rentals. Travellers searching for a flat of any size on Airbnb can find very unique and cool places to stay in when exploring a destination. With its innovative idea, the website offers added value as travellers know who the owner of the accommodation is and it is very transparent containing travellers’ reviews and authentic images. Recently, Airbnb has been back in the news as they are evolving their business by letting home-owners offer tours and activities along with accommodation. This is an new approach and was at first thought of as an error by some consumers (Tnooz).
Change of business model
Airbnb still sees accommodation as a central part of their website and will continue to promote home-owners' accommodation. However, in now allowing home-owners to offer tours and activities, they will enhance travellers’ tourism experience in the destination which will lead to more satisfied travellers. This is quite an interesting step and only time will show if this additional service will pay off and really lead to an improvement of the overall tourism experience in a destination.
Airbnb is now acting as an intermediary between travellers and providers of tours and activities, meaning that there might be some issues arising from this change in services available. Tourism providers that aim to sell some of their services via Airbnb need to register as a host and sell accommodation first, and then they can add other services such as tours and attractions. However, travellers might not be protected against the problems caused if a host offers tours but is actually partnering with somebody that is not registered as a host on Airbnb. The transparency might not be in place of who is actually going to provide the service; if it’s the host or somebody external. Consumer protection and liability issues might become problems for the site.
For now, it will be interesting to monitor the developments on the website and see how successfully Airbnb can establish those added services. The travellers will decide if that is something they would like to book via the site or if they want to book tours and activities through more established sites.
More from #DTTT
In June we present:Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]#Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
In May we present:What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]#recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
In May we present:Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10
Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]#ecotourism #recovery #COVID-19 #sustainability #industry #tourism
In May we present:Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9
As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]#recovery #COVID-19 #sustainability #digitalisation #industry #tourism
In May we present:The Nordics COVID-19 Response
How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]#The Nordics #Response #COVID-19 #DMOs #marketing #strategy
In May we present:What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8
In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]#Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism