Travel Tech

AirBnB has received recently $500m additional funding, which opens up new leeway for innovating and developing new business areas. One of the initiatives, which has been tested last week (Wall Street Journal), dives into the core businesses of (online) travel agents: Providing recommendations for rentals.


People, who were using the mobile app of AiBnB in the San Francisco area on Thursday last week, were presented with recommendations for rentals around Lake Tahoe and other nearby getaways. Following Surabhi Gupta, an AirBnB software engineer, this new feature is the first step towards developing a more substantial capacity to support tourists in the inspiration and discovery phase, thereby moving away from purely converting customers in the planning stage. AirBnB hopes that this strategic extension of their business model will help diversifying the company, and ultimately drive more bookings. A move which could increase the pressure on online travel agencies.


The new recommendation engine will learn users’ preferences for destination choice and type of accommodation. In turn, this will enable AirBnB to provide personalised and more targeted recommendations, which will help users also during the inspiration and exploration phase. Until now, the recommendation functionality of AirBnB has been based solely on users, who looked at the same or similar properties.


The funding and new innovations are being rolled out in a time, when AirBnB faces allegations by several cities around the world, that people are using the platform to illegally rent out their apartments. The city of Amsterdam recently changed the tourism law, adding a new category of accommodation, which effectively represents the first legal framework for renting apartments on AirBnB.


comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge