AllTheRooms – a recent start-up on the ever-growing accommodation search market, is set out to revolutionise the metasearch industry. In short, unlike its major competitors – the likes of Kayak & Co – AllTheRooms.com praises itself to list all the potential rooms in a city. It can aggregate hotels and hostel rooms without a problem, but also sources content from AirBnB and other holiday and apartment rental sites, in order to provide users a full overview of the availability (TechCrunch). The website works just like any other hotel booking website, with the difference that it is the first service that makes private lettings comparable alongside professional rentals and hotels. The site identifies the best rooms near the consumer's desired location, taking availability and a range of extra features into consideration.
Since its launch in November 2013, the site has been growing for 20-30% a week. The company, which was founded by a former Travelocity exec and Morgan Stanley investment banker, and is backed by angel investors from the US, released some interesting statistic. More than one in three customers use AllTheRooms to purchase apartment rentals from services such as AirBnB. This reflects the great demand for a service that allows comparison between hotel rooms and private rentals. Usually accommodation aggregators such as Kayak or Trivago focus solely on the hotel traveller, which leaves a gap in the market that AllTheRooms.com is aiming to close. The site could potentially amplify the disruptive effect of AirBnB on the accommodation sector.
NEW WAYS TO SEARCH
The owners praise their service as the only site besides AirBnB, which lists all the offerings of AirBnB. It is part of the business model to show all accommodation option in a city, regardless of whether they have an affiliate agreement with the website or not. This new approach expands the concept of accommodation search and allows for a wider data set to be included in the travel decision making process.
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