Travel Tech

AllTheRooms – a recent start-up on the ever-growing accommodation search market, is set out to revolutionise the metasearch industry. In short, unlike its major competitors – the likes of Kayak & Co – AllTheRooms.com praises itself to list all the potential rooms in a city. It can aggregate hotels and hostel rooms  without a problem, but also sources content from AirBnB and other holiday and apartment rental sites, in order to provide users a full overview of the availability (TechCrunch). The website works just like any other hotel booking website, with the difference that it is the first service that makes private lettings comparable alongside professional rentals and hotels. The site identifies the best rooms near the consumer's desired location, taking availability and a range of extra features into consideration.

Screen Shot 2014-05-17 at 08.07.55

Alltherooms.com - Different types of accommodation categories


Since its launch in November 2013,  the site has been growing for 20-30% a week. The company, which was founded by a former Travelocity exec and Morgan Stanley investment banker, and is backed by angel investors from the US, released some interesting statistic. More than one in three customers use AllTheRooms to purchase apartment rentals from services such as AirBnB. This reflects the great demand for a service that allows comparison between hotel rooms and private rentals. Usually accommodation aggregators such as Kayak or Trivago focus solely on the hotel traveller, which leaves a gap in the market that AllTheRooms.com is aiming to close. The site could potentially amplify the disruptive effect of AirBnB on the accommodation sector.


The owners praise their service as the only site besides AirBnB, which lists all the offerings of AirBnB. It is part of the business model to show all accommodation option in a city, regardless of whether they have an affiliate agreement with the website or not. This new approach expands the concept of accommodation search and allows for a wider data set to be included in the travel decision making process.

More from #DTTT

  • In June we present:
    Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12
    DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]
    #Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
Show more
© 2017 Digital Tourism Think Tank