Travel Tech

In today’s digital world, it is much more than just providing a bed and place to sleep in a hotel. It is the overall experience that is valued most and expected from hotels and tourism businesses worldwide. Therefore, the hospitality industry is already stressing the need to create memorable experiences that will ultimately turn a customer into a return guest and a brand ambassador. However, this is easier said than done and many tourism businesses are still working very hard on trying to improve the overall guest experience. Technology can facilitate hotels and tourism businesses to improve the overall guest experience. At the core of that is a deep understanding of the consumers that can then help the hotel to improve the overall experience (Skift 2013).


In tourism, it is essential that a company knows about its consumers. For hotels, it is crucial to know where the guests are coming from, as it ensures that the overall marketing can be done much more efficiently. After a booking, knowledge about the consumer can help a hotel or tourism business to enhance their experience and make their stay memorable. For Chinese consumers travelling to Europe, booking websites for a hotel in Chinese are welcomed and offering services and information in their native language makes it much easier for them to book. Catering to the needs of travellers even before they are booking or travelling does result in increased bookings and the relationship between guest and hotel is already very positive before the travellers even arrive.


With all the information available online, it can sometimes be quite challenging to find out how a specific hotel is being found by its guests and what impacts on their decision to book that hotel and not with their competitors. Ensuring your hotel makes a good first impression online and offline is key to any hotel’s success.

Identifying the following points should be on any hotel’s list:

  • Who are your guests? Where do they come from?
  • Where do your guests find you?
  • What were they looking for online when finding you?
  • Are you meeting their interests and expectations?

These key questions should be the starting for any business to figure out the exact journey a visitor makes online, before finding your company and booking. Then once the traveller is in the hotel or destination it is much easier to meet their expectations and ensure a memorable experience for everybody.


comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge