Travel Tech

The APAC market is the strongest growing travel market in the world. By 2030 Asia will be the leading source markets for all regions of the world in terms of departures, but also travel expenditures. This represents a big opportunity for the tourism sector, but at the same time it comes with unique challenges. For travel businesses and destinations alike it is critical to identify the major trends that will drive growth in this striving market (Tnooz).


Currently the accommodation market is dominated by major online travel agencies and metasearch engines. However, since last year the online tourism domain witnessed a significant growth in peer-to-peer vacation rentals. The likes of AirBnb or HomeAway are only in their infancy, and have the potential to seriously disrupt accommodation market places around the world. Currently, OTAs and Metasearch have brought almost full transparency to the hotel market, but the market for vacation rentals and holiday villas remains non-transparent, consisting of a set of fragmented websites and portals. But this is likely to change soon. As we have reported only recently, first metasearch services for vacation rentals and hotel rooms are being established.


Mobile is the key to succeeding in APAC, as a third of the population is already connected to mobile broadband, and numbers will be growing at a vast rate over the next decade. Asian consumers are above averagely technology savvy and studies confirm the relatively low hesitation of APAC consumers towards mobile payments. In addition, mobiles are driving the growth of technology adoption, as many consumers buy mobiles and tablets as their first technology devices, thereby leapfrogging desktop PCs.


Currently, the online travel market is dominated by “western” players. In order to succeed, both travel brands and destinations, need to geo-target their content and websites. Asian consumers not only have different travel patterns, but also seek different user interfaces, content and online experiences. To cater for the specific needs of Asian consumers, travel businesses need to account for the cultural differences in consumer and online behaviour.

While succeeding on the Asian market requires elevated efforts and comes with a set of unique challenges, the sheer size of the market, both in terms of tourists and travel spendings, makes it a worthwhile opportunity.

More from #DTTT

  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
  • In April we present:
    Designing the Future of Tourism – Weekly Tourism Industry Impact Call : Week 6

    At the #DTTT, we are working closely with destinations to find out what’s going on behind the scenes. A different week brings different perspectives. This week on the #DTTT’s sixth Tourism Impact Call, we discussed the role of technology and innovation as a solution for the industry, as well as featuring innovative community initiatives, and […]

    #COVID-19 #industry #product #strategy #technology #tourism
Show more
© 2017 Digital Tourism Think Tank