There is no doubt about the importance of Smartphones and tablets in Asia Pacific as a region. Mobile devices are certainly on the rise, with consumers in countries across the region adopting Smartphones and tablets at a fast pace. However, for travel apps, it is a completely different story. This means there is great potential and mobile apps are seen as great opportunities for marketers to tap into. What other trends can be identified for business to tap into? In the following key trends for Asia Pacific will be discussed and reflected on (Hotelmarketing 2013).
USE OF MOBILE DEVICES
Consumers in the region are using smartphones and tablets, however with regards to businesses’ point of view towards these smart devices, a disconnect can be identified. In fact, 83% of respondents see technology and mobile devices impacting on their business. However, only 33% of businesses who see technology as beneficial are actually implementing mobile web or native apps. In Asia Pacific, only 10% of businesses provide a solution for mobile flight or hotel bookings, even less businesses provide the ability to amend or change bookings and only one in seven businesses made a specific tablet app. This is quite surprising and shows the big opportunities arising from the still existing disconnect.
There are two sets of business travellers: the ones that book corporate travel by themselves and the ones that actually have colleagues that book travel or outsource booking services to an external agency. For those business travellers booking travel arrangements themselves, mobile apps that can facilitate them can be a great advantage. Especially when bookings are needed last minute maybe even while already travelling. Tourism providers should therefore see how they can facilitate travellers by either providing mobile web sites that travellers can access or native apps.
Discussioncomments powered by Disqus
More from #DTTT
In May we present:Meet…Kevin Wright from Travel Oregon
In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]
In May we present:Meet…Gloria Loree from Destination Canada
We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.#brand experiences #destination canada #brand narrative #brand stories
In May we present:Meet…Daniel Bury VR Filmmaker
Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.#VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
In May we present:5 Reasons Why to Visit #DTTTCampus 2019
In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.#dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
In May we present:Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm
Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.#influencer experiences #storybase #influencer marketing #influencer
In May we present:Meet…the digital team of VisitOSLO
This year’s #DTTTCampus is just over a month away and we’re getting excited to mingle with the industry’s best DMO experts in Oslo. As our host city, we wanted to catch up with VisitOSLO’s digital team; Widar Pastoor, Creative Project Manager and Kjersti Stensrud, Editor and Content Manager.#oslo #dtttcampus ##VisitOslo #AR #augmented reality #technology