One of the latest public transport apps in Switzerland shows the potential for augmented reality in tourism. The app, which is called Departures Switzerland, shows all public transport options in the users surroundings through an augmented reality browser. For users who are looking for the closest and next public transport option, this app provides the option to hold up the phone in the direction of the desired station or stop and the respective destination board will be superimposed over the real world image. Currently the app is available for iPhone and displays:
- All public transportation stops in Switzerland
- Trains, trams, buses, ships, cable cars and other forms of transport
- Departure times
- All information additionally on a map
- Real-time information: delays and platform changes
- A small arrow, which points to the next attainable departure time
AR IN TOURISM
The concept of augmented reality in tourism has been around for some time, and has developed into a buzz word. However, commercially viable applications are limited. It has been used in tourism in the context of gamification, or to enhance the tourist experience. Well known augmented reality browsers such as Junaio suffer from a low usability, as screens are often cluttered with information and recognition of objects is limited. Overall, it is fair to say that augmented reality is still in its infancy.
VALUABLE USE CASES
On the one side the development of AR on smartphones is limited, due to the relatively small screen size of devices. At the same time, many apps lack a valuable use case scenario. The app Departures Switzerland seems to address these concerns. The app can display a real-time update of the public transportation network in Switzerland. This is possible due to the OpenData.ch project, a non governmental organisation, which is set out to make public information available to citizens for free. Thus, the app delivers a real added value for tourists and commuters in Switzerland.
More from #DTTT
In June we present:New Normal, Same VisitorsHow can destinations safely reopen to international visitors? What are the strategies behind the reopening and what's the role of DMOs? These are only few of the questions we asked to VisitJamaica, who told us how they successfully managed to keep the nation safe for both of international tourists and locals, developing effective protocols and solid [...]
In June we present:Staycation Storytelling with Visit Estonia – Weekly Tourism Impact Call: Week 13DTTT · Staycation Storytelling with Visit Estonia Where do destinations find inspiration for their campaigns during COVID-19? How do they convince people to travel again and engage with the local tourism sector? With the focus on recovery and the domestic restart, we have seen many different campaign approaches aimed at the domestic market. The latest [...]#domestic tourism #recovery #COVID-19 #visit-estonia #storytelling #strategy
In June we present:Why is Design Thinking so important in identifying solutions?
We are in an unprecedented moment in the industry’s history, which must redefine itself. Businesses must pivot, but with a purpose, destinations must demonstrate leadership, value and co-design a new future for tourism. In today’s remote world, amidst the uncertainty, we will enable the industry to develop empathy and co-create impactful outcomes for the benefit […]#solutions #recovery #remote design thinking #DMOs #strategy #tourism
In June we present:Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]#Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
In May we present:What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]#recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
In May we present:Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10
Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]#ecotourism #recovery #COVID-19 #sustainability #industry #tourism