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Last week Google revealed another video about their Google Glasses, a product that has been talked about a lot but until now nothing concrete was revealed. In Innsbruck, James van Thiel already talked about some of the exciting things that people will be able to do with them. Now it is official, by the end of 2013, the highly desirable Google Glasses will be up for sale and for the price of less than $1,500 or around £937 the public can acquire the glasses.

Augmented reality glasses

Google released a video where people can actually see for themselves how the future of Google Glasses will look like. Within a short amount of time, the video was played more than 13 million times and still counting. The response of the Industry was big – everybody talked about the features and how the future will look like once the wider public starts buying and using the glasses. Certainly, for augmented reality this is a big step. A lot of research has been conducted on augmented reality and its usability. Thousands of augmented reality apps are available but only a fraction is actually of use to potential travellers.

Google Glass and Tourism

Once the wider public has access to the Google Glasses it will revolutionise tourism alongside most industries. This will be really a tool that can facilitate travellers at a destination – they will find their way around the destination very easily through maps and augmented reality information easily displayed for travellers.

Another big development will take place in the “inspire” and “engage” stage of travel. With the Google Glasses in place, travellers are connected to their friends and families as well as social media channels as never before. This will enable travellers to share the things they are doing and the things they are seeing and experiencing in an instant. Being able to do this in real time will be such a revolutionising development but it will also result in a 24/7 traveller that may want to engage with destinations in an instant. The general response time will be shortened and destinations might be overwhelmed with user-generated content in the form of images, videos and experiences. These are all things to consider for tourism destinations.

Future of Travel?

Google Glasses might soon be a gadget that is available to buy and might be the technology that will replace tablets – however, most destinations are still playing catch-up with the technologies and changes happening at the moment. This will pose both advantages and challenges for the tourism industry. According to Google the future of augmented reality glasses will come very soon.

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