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Prepare yourself to be challenged and start thinking about your role as a changemaker. How? Design thinking! 

We are so used to doing things following a structure and system but now more than ever, it’s time to move the attention from the system to the person. The most important thing is not ticking all the boxes and completing the process of going to market, it is about how useful, enjoyable, relatable, memorable... people will actually find it.

Let’s start with a simple exercise to demonstrate this a bit more clearly. 

  • Draw a vase.
  • Draw how people can experience flowers in their home/office

It’s a very simple exercise and you may be wondering what exactly is the purpose? The idea is also simple, everyone can think about the experience, hence everyone can think as a Designer. Contrary to its name, Design Thinking isn’t just for designers. Design Thinking is a mindset that helps you improve the current experience of people you serve: your users, and can also be referred to as ‘human centred design’. Once you start ideating in this way, who knows what you may come up with!

Here at the #DTTT, we are huge advocates of Design Thinking. We use it extensively within our own team, as well as when working with DMOs of all sizes and structures. The beauty of it, is that it can be applied to anything by anyone at any time. We face a broad range of challenges today, how do we help businesses see the value of what we do or how can we transform the visitor experience? Design thinking is solution-led, not problem-led based on these 3 key principles;

  • Observing
  • Reflecting
  • Making

After our session on Design Thinking at our first ever #DTTTAcademy, here are our 10 takeaways.

  1. You don’t have to be a designer to participate in design thinking - You may think you can’t draw or you’re not the creative type but don’t let that put you off. Design thinking stretches your mind, changes your mindset and helps to see things in a different light.  
  2. “A problem well stated is a problem half solved” - Charles F. Kettering - Identify your challenges and you're already halfway there to solving them.
  3. User first, always - Every time you review an idea, etc. ask yourself what the user would think of it.
  4. Stay curious like a kid and always ask why - to stay top of mind, you have to continuously evolve, test and innovate.
  5. Experiment and experiment again - You have to be prepared and agile, always changing as the customer needs are changing
  6. Boost brainstorming with absurdity - never limit your brainstorming, come up with as many ideas as you possibly can and write before you even think.
  7. Break the silos - and open up new pathways of innovation and creativity
  8. Always update the problem statement - a problem solved is never final. It is important to always review what’s working and what’s not working to identify opportunities to improve. 
  9. Always remember the key principles of design thinking - a Focus on user outcomes, Restless reinvention, Diverse empowered team
  10. Quantity over quality - Going back to point 6, brainstorm as many ideas as you can, don’t restrict yourself, bounce off your teammates' ideas and you may be surprised what you come up with!

If you joined us for the #DTTTAcademy, please share any other takeaways or thoughts below!

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