Best Job in the World

Opinions: 

DMO Stories

Tourism Australia is advertising the 'Best Job in the World' again this year and is teaming up with industry and State and Territory tourism partners in a new campaign targeting the international market of young people aged between 18-30. The youth segment is quite important for Australia’s tourism as in 2012 it contributed A$ 12 billion of spending and made up a quarter of the country’s international visitors. Following the success of Tourism Queensland in 2009 advertising their Best Job in the World, Tourism Australia is now doing an even bigger competition (Tourism Australia).

The 6 Best Jobs in the World

Each of Australia’s six States and Territory Tourism Organisations is offering a job in the competition. The very unique jobs come with an attractive six month salary for the winners worth A$ 100,000 including living costs. For the winners, the jobs will mean a unique opportunity in Australia. The 6 Best Jobs in the World are:

- Chief Funster (New South Wales)

- Outback Adventurer (Northern Territory)

- Park Ranger (Queensland)

- Wildlife Caretaker (South Australia)

- Lifestyle Photographer (Melbourne)

- Taste Master (Western Australia)

Competition entrants

150 people from 35 countries have been shortlisted after submitting creative video entries reflecting the diversity of the applicants. The US have the most candidates with 33, followed by the UK with 23, Australia with 17, France 17, Canada 8 and Italy 5. So quite a range of nationalities are still in the running for the Best Job in the World.

Shortlisted candidates

From over 45,000 videos, 25 videos for each job were selected and shortlisted. Now, the 150 candidates have some time to support their entries by submitting references to support their applications. In June, Tourism Australia will announce the winners of the six Best Jobs in the World. Already, the campaign has caused a buzz around it and seems a good start to Tourism Australia’s marketing push to promote tourism opportunities in Australia through their Working Holiday Maker programme. Tourism Australia is making use of the potentials of the youth market by attracting young people to apply for the Best Job in the World. The second edition of this creative idea will increase people’s awareness about holiday opportunities in the country. It will be very interesting to see the future implications of this campaign on young people travelling to Australia and making use of the working holiday programme.

Discussion

comments powered by Disqus

More from #DTTT

  • In June we present:
    Live: #DTTTCampus

    #DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]

  • In May we present:
    Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board

    Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge