Opinions: 

Travel Tech

Google Glass is expected to become the new hit device involving lots of innovation in services and uses and the travel industry now begins to take advantage of this device. The online travel agency Destinia and Glob3mobile have officially launched “Hotel near me”, the first hotel booking app for Google Glass on the 4th of June 2014, reports Skift.

MORE THAN INFORMATION

The “Hotel near me” app allows travellers wearing Google Glass to book a hotel directly through the device. Firstly, the app shows them the closest hotels based on their GPS location and also filters them by price, star-ratting and proximity.  The user can then ask for more information, see photos and hotel services. Once his choice has been made, the user can tap the glasses to select and book the hotel. Lastly, the user can ask through user voice commands to be guided to the hotel.

BEING MULTI-DEVICE COMPATIBLE

“We’re now developing the mobile app for android and apple, which will be more commercially-minded.”, admitted Ian Webber, Development Director at Destinia to Gulfnews in early May. Even though it is expected that Google Glass will be spread out rapidly, only 10.000 people have indeed bought Google Glasses around the world so far.

GOOGLE GLASS AND TRAVEL INDUSTRY

Google Glass emphasises the “everything, everywhere, immediately and at any time” trend. The development of Google Glass apps with a real value for users such as Hotel near me, will encourage usage but will also transform the way in which consumers plan and book travel.

However, as long as content is rare, Google Glass technology remains a gadget. Some hotels are already proposing Google Glass to their customers, such as the Acme Hotel Company in Chicago and the Stanford Court in San Francisco, reports the New York Times. But it is more a reputation strategy to position themselves as innovative hotels rather than a thoughtful innovation strategy to offer new services to their clients.

Being innovative is great and allows to push things further. But it is important to keep in mind that users are not always ready and savvy enough to adopt new devices and to change their usage. The app is therefore only considered to have a small impact on the overall travel industry and especially bookings.

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