Email marketing is an essential part of companies’ marketing strategies. However, there is still a difference between just sending emails to consumers or tourism companies and destinations sending emails that will make people purchase a tourism product or service. A lot of time and money goes into setting up an efficient email marketing, therefore it is even more important to follow some tips that can boost sales and improve an organisation’s email marketing. iMedia looked into this matter and came up with some useful tips for companies to take on board and boost conversions (iMedia).
OPTIMISE FOR MOBILE
Consumers are increasingly reading their emails on the go and use different devices: laptops at home, tablets during evening and mobile phones on the go. For many, it is very important that emails can be read anywehere, anytime which makes it absolutely crucial that emails are in fact mobile optimised. If this is not the case, companies might miss out on potential sales. Tourism organizations and businesses can make use of their highly visual tourism products but need to ensure that the content of their emails displays well on different devices and all links within the email also lead to websites that are optimised for mobile.
SHARING AND ENGAGING
Within emails, it is essential to offer consumers the opportunity to go onto social networks and share the content and information from within the website with their friends and followers on social media. Another important factor to consider is the subject line that needs to be engaging. Travellers need to understand that a quick move is essential as the content or offer is better than ever and travellers should purchase a holiday now.
MAKE IT PERSONAL
Emails need to be personal but not just personal in a sense of including the recipient’s name. Referring to previous sales or interactions between the tourism organization and the consumer is very important. This makes it more personal and establishes a sense of relevance for the individual consumer. Segmentation comes hand in hand with that. Email lists need to be segmented into logical groups in order to get consumers to purchase. Contact information is also very important in case the consumer is interested and needs further information. Quick contact through a live chat or phone is still important and social media becomes increasingly important as well in tourism.
Are you following these tips already? Email marketing is still an important tool in tourism but tourism organisations and destinations need to ensure that they are doing it right.
Discussioncomments powered by Disqus
More from #DTTT
In May we present:Meet…Kevin Wright from Travel Oregon
In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]
In May we present:Meet…Gloria Loree from Destination Canada
We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.#brand experiences #destination canada #brand narrative #brand stories
In May we present:Meet…Daniel Bury VR Filmmaker
Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.#VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
In May we present:5 Reasons Why to Visit #DTTTCampus 2019
In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.#dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
In May we present:Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm
Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.#influencer experiences #storybase #influencer marketing #influencer
In May we present:Meet…the digital team of VisitOSLO
This year’s #DTTTCampus is just over a month away and we’re getting excited to mingle with the industry’s best DMO experts in Oslo. As our host city, we wanted to catch up with VisitOSLO’s digital team; Widar Pastoor, Creative Project Manager and Kjersti Stensrud, Editor and Content Manager.#oslo #dtttcampus ##VisitOslo #AR #augmented reality #technology