As reported previously in the Digital Tourism Think Tank, along with great economic growth in the Asia-Pacfic region will come strong shifts in travel patterns and traveller behaviours within the region. Quoted within an article by Hotel Marketer, Loews Hotels’ chairman John Tisch sees the Chinese market as a particularly important segment within Asia-Pacific travellers to look into.
Growing Numbers of Travellers
With a global tourism market booming for decades to come, Tisch believes that China will be one of the largest suppliers of new tourists. He stated that in the last decade, international trips by Chinese travellers grew by over eight times what it was before 2000, and that by 2016, they will add over 30 million international passengers to the market.
The Nature of the Traveller
Tisch additionally stated that in the last year alone, Chinese travellers’ spending amounted to over $100 billion, making them the largest spenders in the international tourism market. As observed by John Foley, vice president of sales at Safemark, the fastest growing destination for Chinese citizens visiting other countries in the United States. As such, he asserted that hoteliers need to get prepared and educated their staff on how to attend to the needs of the Chinese customer.
For destinations and tourism organisation worldwide, the same advice applies. With Chinese travellers growing in number, it is essential that destinations are prepared for them. Additionally, with their spending patterns as positive as they are, the Chinese traveller is a very attractive target market for destinations to target going forward.
Discussioncomments powered by Disqus
More from #DTTT
In June we present:Live: #DTTTCampus
#DTTTCampus is here again and we are live from the ground in Oslo, Norway. We are so excited to be welcoming a range of speakers from around the world, from DMOs to travel film directors and industry content powerhouses. We are all set up in the newly transformed Høymagasinet and ready to get started! Stay […]
In May we present:Meet…Heili Klandorf-Järvsoo from Estonia Tourist Board
Heili Klandorf-Järvsoo is the Head of Tourism Marketing at Visit Estonia, and she will be joining us at #DTTTCampus alongside a panel of other DMOs to share insights on the in’s and out’s of Visit Estonia’s ‘Storytellers Nest’.
In May we present:Meet…Kevin Wright from Travel Oregon
In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]
In May we present:Meet…Gloria Loree from Destination Canada
We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.#brand experiences #destination canada #brand narrative #brand stories
In May we present:Meet…Daniel Bury VR Filmmaker
Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.#VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
In May we present:5 Reasons Why to Visit #DTTTCampus 2019
In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.#dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo