As reported previously in the Digital Tourism Think Tank, along with great economic growth in the Asia-Pacfic region will come strong shifts in travel patterns and traveller behaviours within the region. Quoted within an article by Hotel Marketer, Loews Hotels’ chairman John Tisch sees the Chinese market as a particularly important segment within Asia-Pacific travellers to look into.
Growing Numbers of Travellers
With a global tourism market booming for decades to come, Tisch believes that China will be one of the largest suppliers of new tourists. He stated that in the last decade, international trips by Chinese travellers grew by over eight times what it was before 2000, and that by 2016, they will add over 30 million international passengers to the market.
The Nature of the Traveller
Tisch additionally stated that in the last year alone, Chinese travellers’ spending amounted to over $100 billion, making them the largest spenders in the international tourism market. As observed by John Foley, vice president of sales at Safemark, the fastest growing destination for Chinese citizens visiting other countries in the United States. As such, he asserted that hoteliers need to get prepared and educated their staff on how to attend to the needs of the Chinese customer.
For destinations and tourism organisation worldwide, the same advice applies. With Chinese travellers growing in number, it is essential that destinations are prepared for them. Additionally, with their spending patterns as positive as they are, the Chinese traveller is a very attractive target market for destinations to target going forward.
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