Travel Tech

Latest research from Econsultancy revealed that 37% of consumers agree that many mobile websites are difficult to navigate, a 5% increase from last year. This is quite interesting, with the study revealing that consumers are often dissatisfied with the user experience available on mobile websites. With mobile and tablet growing in recent years, and destinations and tourism organisations tapping into this new area of digital, they need to keep in mind that consumers are seeming increasingly unforgiving of mobile sites and applications that don't meet their expectations.

Consumer Expectations

A range of destinations and tourism organisations have mobile websites and applications; however, this does not necessarily mean that consumers will have a good user experience when accessing and using them. 47% of consumers claim that if applications are difficult to use, they will delete them and look for others. Consumers seem to have more patience when it comes to mobile websites, as only 38% of consumers said they would go onto a different site if a website was difficult to use. The problems encountered by most consumers with the sites are the page loading times and having to scroll both vertically and horizontally to access information. Another major issue was the fact that links could sometimes be too small to click on.

Consumer Experience First

The consumer experience should always come first in terms of planning and executing ideas. An increasing number of organisations are investing in mobile optimised websites or applications, and ultimately it is the consumers that use them and make the quick decisions about their usefulness. Businesses need to ensure that their mobile websites and apps offer a good consumer experience and are designed in a way that makes it easy for consumers to find information and browse within their sites.

Consumer experience needs to come first. So before destinations or tourism organisations think about the next app or further investments into mobile sites, they should ensure that they can actually deliver and ensure that consumers enjoy using the mobile offerings. Do you know if your consumers have a good experience on your mobile website or app? Ensure your investments into mobile are doing the job, to allow your consumers to get the most out of them!

More from #DTTT

  • In June we present:
    Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12
    DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]
    #Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
Show more
© 2017 Digital Tourism Think Tank