Travel Tech

In 2013, the travel industry is monitoring the confidence of consumers to book a holiday very closely. The economic uncertainty does impact on consumer’s confidence to book a holiday, as for many this can be a substantial spend and investment. However, a recent report from Deloitte now revealed that US consumers confidence is up and they are expected to spend more this year in comparison to last year. Many holiday bookings are expected to happen online with around 47% of respondents expected to shop online tis year (eMarketer 2013).


Interestingly, US consumers are mostly booking their holiday online which is an increase to 47% in comparison to 44% of consumers shopping in discount or value department stores for a holiday. Traditional department stores still account for 28% of holiday bookings in the US. with regards to overall holiday budgets being spend between offline and online channels, 38% of US consumers will spend around half of their holiday budget online. One third of consumers are predicted to spend between one quarter or one half of their holiday budget online. This is very good news, as US consumers are increasingly getting confident to use digital channels for all their holiday bookings.


The role of mobile is one aspect that cannot be left out when looking at consumers confidence with regards to holiday bookings and shopping. In the US mobile devices are an essential device during the holiday shopping process:

  • 1 in 10 will use Smartphone during holiday shopping season

In the US, 56% of consumers use their Smartphones to find store locations during the holiday shopping season. 54% use Smartphones to research prices or specific products and another 45% browse for products on their Smartphones.


Social media is also an integral part in US consumers holiday booking and shopping process. Especially when consumers are still in the stage of considering certain purchases, 48% of consumers search for gift ideas on social media. Discounts was another reason for US consumers using social media channels and due to the social nature of the networks, 40% of consumers are reading reviews and consumer recommendations on social media.

This year, the US holiday season will trigger spendings of $61.8billion in November and December which is an increase of 15% from last year. This means the last two months of 2013 will actually account for one quarter of all ecommerce spending.

More from #DTTT

  • In June we present:
    Creating an Inspiring Staycation Campaign with Visit Greenland – Weekly Tourism Impact Call: Week 12
    DTTT · Creating an Inspiring Staycation Campaign with Visit Greenland With the staycation set to become the new travel trend as restrictions ease, how can destinations adapt to attract the domestic market and restart tourism? This is a key question for the industry which sees the staycation as a solution. The staycation is a movement [...]
    #Staycation #recovery #COVID-19 #strategy #tourism #Visit Greenland
  • In May we present:
    What’s the appetite for Travel? with Beautiful Destinations – Weekly Tourism Impact Call: Week 11
    DTTT · What's the appetite for travel? with Beautiful Destinations Recovery is now in sight for many destinations and much is being done to improve destinations to make them safe and ready for travellers when they arrive. Whilst the focus has been on the impact to destinations for much of the pandemic, this has now [...]
    #recovery #COVID-19 #beautiful-destinations #industry #tourism #travel
  • In May we present:
    Sustainability Opportunities for Destination Recovery with Dr Cara Augustenborg – Weekly Tourism Impact Call: Week 10

    Sustainability is a key issue for the industry as it prepares for recovery. The fast-moving pandemic has been severely disrupting tourism and its impact will change the industry, academic engagement, and customer behaviour. The question many destinations are now asking is how can we be sustainable post COVID-19? We dedicate our tenth Tourism Impact call […]

    #ecotourism #recovery #COVID-19 #sustainability #industry #tourism
  • In May we present:
    Digitalisation and Sustainability solutions for recovery – Weekly Tourism Impact Call: Week 9

    As part of our efforts to react and support the industry, the #DTTT began hosting our popular Tourism Impact calls 2 months ago. Now going into the ninth consecutive week, we reflect on what has been an interesting and insightful journey so far. In many lively discussions, we’ve shared perspectives about COVID-19 impact, destination strategy […]

    #recovery #COVID-19 #sustainability #digitalisation #industry #tourism
  • In May we present:
    The Nordics COVID-19 Response

    How have the Nordic countries responded to the crisis? At the #DTTT, we have seen different approaches throughout the Nordic region and wanted to find out more. In a highly insightful interview we brought together the Tourism boards representing the capital cities of Norway, Sweden, Finland and Denmark to discuss their response to the COVID-19 […]

    #The Nordics #Response #COVID-19 #DMOs #marketing #strategy
  • In May we present:
    What travel will look like in the future with Doug Lansky – Weekly Tourism Impact Call: Week 8

    In our highly anticipated eighth Tourism Impact call, we discussed the different approaches of destinations who are at various stages of the recovery process. Recovering destinations are now looking for innovative product solutions as restrictions begin to ease and businesses start to re-open. Whilst for other destinations their recovery plans are still at the research […]

    #Doug Lansky #COVID-19 #DMOs #industry #strategy #tourism
Show more
© 2017 Digital Tourism Think Tank