Content management and creation is a very essential part of tourism organisations and destinations' everyday work. Particularly within an organisation's overall digital strategy, content marketing plays a very important role; one of the reasons marketers around the world discuss the topic at great lengths. One of the main challenges that content marketers face is limited budgets, however despite this, for those not currently embracing content curation, now is the time to do so (iMedia).
BENEFITS OF CONTENT CURATION
Content curation can solve the problem of limited budgets by selecting a topic on which there is not a lot of content and really owning it, using content curation tools that do not cost a fortune. Measurement is another important thing that needs to be considered when starting to think about such programs. By sorting through existing content and curating valuable information, tourism organisations and destinations can become high value sources for businesses and travellers.
HOW TO DO GOOD CONTENT CURATION
Content curation is something that sounds easier than it is. Successful content curation is about curation and promotion, at the same time. Knowing your audience and community is essential in order to be aware of the things they are interested in. As there are a lot of general topics covered within the category of tourism, it is always good for tourism organisations and destinations to go niche. By covering a topic nobody else is talking about, the content curated will actually be read by the community as they have a genuine interest in it. Becoming a relevant resource for travellers should be the general aim of curating content. However, it is not about just showing specific information, but it is also important to make sense of the information provided to readers. Considering these points is the key to success in content curation.
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