Opinions: 

Travel Tech

For small, medium or large businesses, content is equally important. However, content does not equal content, as the right kind of content needs to be created and published online, in order to attract consumers at the right time. Especially for smaller businesses in tourism, content marketing is still very much something where many tourism businesses can sophisticate their approach. So how to get started with content marketing if you want to get it right? (SearchEngineWatch 2013).

HOW TO GET STARTED

When creating content, it is very important for the content writer to think about why the content is being written and who it is written for. If these quite basic guidelines are not being considered, consumers might not actually find the content useful and it might become worthless. Businesses have a clear opportunity when writing content, as nobody knows as much about the products and services that are on offer as the tourism business itself. This expertise should be translated into great content. Tourism businesses writing content should consider who, where and when. These questions should be considered as the consumer should always be at the center of content and should cater and add value.

WHAT CONTENT WORKS BEST

When producing content, tourism businesses always need to remember that the reason for why blogging is so successful and bloggers’ content so popular is that popular is its entertaining value. Therefore, the more creative and productive tourism businesses are when producing content, the more popular it will be with consumers. Multimedia content in the form of shareable video, images and written content work very well in tourism. However, businesses should always follow a long term strategic approach when producing and marketing content, to make the content last longer and have a higher impact on the set goals by the tourism business.

MAKE YOUR CONTENT GOOD

Making your content good is essential, as content being marketed that does not have an impact is not worth the effort. Content therefore needs to be evaluated quite critically before promoting it heavily. It is also good to monitor competitor’s content very closely, ensuring that content can be marketed in a strategic way, helping the tourism business remain competitive. Completing the 5 Ws is essential at all times.

Discussion

comments powered by Disqus

More from #DTTT

  • In May we present:
    Meet…Kevin Wright from Travel Oregon

    In a world of always-on content, information overload and the ever-changing digital consumer, how do you stand out from the competition and most importantly, reach your audience? Kevin Wright, Vice President of Global Marketing for Travel Oregon will be joining us at #DTTTCampus in June to talk about Reflecting on the Role of Content to […]

  • designing signature experiences
    In May we present:
    Meet…Gloria Loree from Destination Canada

    We caught up with Gloria from Destination Canada ahead of #DTTTCampus to get a sneak peek into what we can expect from her talk on Designing Signature Experiences to Build Brand and Narrative.

    #brand experiences #destination canada #brand narrative #brand stories
  • In May we present:
    Meet…Daniel Bury VR Filmmaker

    Daniel Bury is one of the youngest & most up and coming creators in the world of VR film-making, travelling the world to create immersive experiences through unique 360 and VR storytelling.

    #VR experiences #virtual reality experiences #daniel bury #filmmaker #dtttcampus #virtual reality #Vr
  • In May we present:
    5 Reasons Why to Visit #DTTTCampus 2019

    In short, #DTTTCampus is a full exploration into the destination experience, with valuable insights on navigating the digital landscape and the ever-changing consumer behaviour of travellers today.

    #dttt campus #keynote speakers #workshops #destination experience #oslo #destination marketing #Visit Oslo
  • influencer experiences
    In May we present:
    Meet…Paul Kubalek – Digital Media Manager at Saalbach Hinterglemm

    Paul will be joining us at #DTTTCampus alongside a panel of other DMOs to talk about working with influencers, the story behind the ‘Storybase’ campaign and the kind of results they’ve seen since this campaign began.

    #influencer experiences #storybase #influencer marketing #influencer
  • In May we present:
    Meet…the digital team of VisitOSLO

    This year’s #DTTTCampus is just over a month away and we’re getting excited to mingle with the industry’s best DMO experts in Oslo. As our host city, we wanted to catch up with VisitOSLO’s digital team; Widar Pastoor, Creative Project Manager and Kjersti Stensrud, Editor and Content Manager.

    #oslo #dtttcampus ##VisitOslo #AR #augmented reality #technology
Show more
-->
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge