Travel Tech

A new place based messaging app is the latest cutting edge development in the thriving field of context based marketing. The new app, which is called Flyby, allows its users to send messages to each other, using real world objects as triggers. In this regard any real world object could be used to trigger the sending of the message to a friend. A trigger can be action such as taking a picture or a video of the particular object (Tnooz).


Although Flyby is one of the first consumer applications to leverage this image recognition technology for messaging services, it is not the first in the field. Previously launched apps such as Drop or Findery pushed towards a similar direction, but didn’t enjoy success and high adoption rates. Flyby might be launched at the right time and in the right place, as the current technology levels allow a smoother implementation.


This technology offers plenty of opportunities for tourism marketers to augment and enhance their products, and add a unique edge to their marketing efforts. Destinations could use this technology to leave messages and information for visitors at specific locations and buildings. For instance, when taking a picture of a famous landmark that has a Flyby message attached to it, visitors could see additional information, such as a video of how it looked like 100 years ago, or a message from the mayor of the city welcoming the visitor.

Also individual attractions, such as museums or sights could make use of this technology to provide a digitally augmented layer to their offering. This would eliminate the costly investment into specific technology gadgets and would allow the visitor to use the device they are already most comfortable with, namely their smartphones or tablets.


Making use of place based messaging could change the way in which media is used in the travel domain. Also, it opens up new ways to experience travel. However, the question remains whether this technology will manifest itself in the market or whether it will remain a niche phenomenon. Especially identifying the triggering objects may be difficult for tourists and lead to decreased usability of the technology.

More from #DTTT

  • In February we present:
    Travel Oregon – Rethinking Content Styles

    For Travel Oregon, content has taken several changes in direction over the years, with a timeline of multiple successful campaigns under its name. This is a great example of a DMO that has adapted its content style over time to align with the ever-changing travel landscape, highlighting the role of sustainability and its impact, and […]

    #rethinking content style #brand dna #sustainability #travel oregon #brand-values #differentiation
  • In January we present:
    #ClientStories Visit Brussels | Full Digital Transformation

    The Digital Tourism Think Tank conducted a full Digital Transformation assessment and organisational audit of Visit Brussels, looking at every single aspect of the organisation and its digital activities.  Using our carefully curated 12-step approach, we reviewed the organisation from a completely holistic perspective, analysing everything from the organisational structure to the visitor cycle and […]

    #digital content strategy #brand transformation #Visit Brussels #digital transformation #design-thinking #Knowledge Exchange
  • In January we present:
    Visit California – The Pivotal Brand Touchpoint

    Visit California is a DMO that is really leading the way when it comes to leveraging the destination brand story, and has long been a destination that we here at the #DTTT consider to be a best practice when it comes to delivering compelling content, all year round.   Visit California understands the importance of […]

    #brand desire #brand story #visit California #touchpoints #brand-identity #content strategy
  • In January we present:
    Digitising a Destination with Tourisme Bretagne

    Today, the travel industry finds itself in an unprecedented position. The competition has never been so high and with the issue of sustainability rife within the industry and world as a whole, DMOs are striving to implement initiatives that support sustainable growth for the destination, tourists and all stakeholders involved.  The Federation of Breton Tourist […]

    #Tourisme Bretagne #sustainable tourism #customer journey #DTTT-global #digital strategy #digitalisation
  • In January we present:
    How Destination Canada evolved from a Destination Brand to a Passion Brand

    For destination marketers today, the biggest challenge is to keep up with the speed of change and the ever-changing traveller. So how best to stand out from the competition? Is it through technology? Offers? Experiences? Brand?  Here is an extract of Destination Canada’s talk about brand transformation.  We have highlighted the key messages.  The full […]

    #brand journey #transformational travel #passion brand #Brand evolution #destination canada #strategy
  • In January we present:
    Always-on Marketing for the Chinese Traveller with Dubai Tourism

    Dubai is the 4th most visited city in the world, welcoming 10.85 million international guests in 2019. In 2014, Dubai Tourism identified China as a huge opportunity market and set about developing a strategy to reach this highly sought after audience. Over the years, Chinese travellers are fast becoming, if not already, the world’s most […]

    #Dubai Tourism #360 market strategy #digital journey #chinese market #partnerships #always on marketing
Show more
© 2017 Digital Tourism Think Tank

Digital Tourism Think Tank logo imge