A new place based messaging app is the latest cutting edge development in the thriving field of context based marketing. The new app, which is called Flyby, allows its users to send messages to each other, using real world objects as triggers. In this regard any real world object could be used to trigger the sending of the message to a friend. A trigger can be action such as taking a picture or a video of the particular object (Tnooz).
RIGHT APP AT THE RIGHT TIME
Although Flyby is one of the first consumer applications to leverage this image recognition technology for messaging services, it is not the first in the field. Previously launched apps such as Drop or Findery pushed towards a similar direction, but didn’t enjoy success and high adoption rates. Flyby might be launched at the right time and in the right place, as the current technology levels allow a smoother implementation.
POTENTIAL FOR TOURISM MARKETING
This technology offers plenty of opportunities for tourism marketers to augment and enhance their products, and add a unique edge to their marketing efforts. Destinations could use this technology to leave messages and information for visitors at specific locations and buildings. For instance, when taking a picture of a famous landmark that has a Flyby message attached to it, visitors could see additional information, such as a video of how it looked like 100 years ago, or a message from the mayor of the city welcoming the visitor.
Also individual attractions, such as museums or sights could make use of this technology to provide a digitally augmented layer to their offering. This would eliminate the costly investment into specific technology gadgets and would allow the visitor to use the device they are already most comfortable with, namely their smartphones or tablets.
GAME CHANGER OR TOY?
Making use of place based messaging could change the way in which media is used in the travel domain. Also, it opens up new ways to experience travel. However, the question remains whether this technology will manifest itself in the market or whether it will remain a niche phenomenon. Especially identifying the triggering objects may be difficult for tourists and lead to decreased usability of the technology.
More from #DTTT
In April we present:Tourism Industry Weekly Impact Call – Week 3
The #DTTT hosted its third travel industry impact call, featuring even more valuable contributions and industry-wide insights from around the world. We welcomed more new faces and perspectives, shared recovery plans and followed the progress of destinations as the industry works through the crisis. Every Tuesday at 14:00 GMT / 15:00 CET, we will hold a […]#COVID-19 #collaboration #data #DMOs #industry #tourism
In March we present:Tourism Industry Weekly Impact Call – Week 2
The #DTTT were keen to welcome even more new faces and perspectives to our much anticipated second travel industry impact call. We hosted sixty-one industry participants, who joined us in sharing their views, situations, and experiences of how the ongoing COVID-19 crisis is impacting them. Every Tuesday at 14:00 GMT / 15:00 CET, we will hold […]#COVID-19 #collaboration #data #DMOs #industry #tourism
In March we present:Tourism Industry Weekly Impact Call – Week 1
At the #DTTT, we are bringing people together across the industry to help steer them through the crisis. In our podcast you will hear a range of industry perspectives, shared experiences and insights into the direct effects and impact of the crisis. Everyone has a different response and everyone is responding in different ways. The […]#COVID-19 #collaboration #data #DMOs #impact #industry
In March we present:International Women’s Day – Celebrating Women who are Transforming the Industry
Women we know and admire At the #DTTT, we love to celebrate women who have done amazing things in the industry. These are women that we know and respect. They have added immense value to the industry with their knowledge and contribution and we are especially excited to celebrate them on International Women’s Day. Dr […]#International Women's Day #Celebrate #Achievements #Game-Changers #Thought Leaders #industry
In March we present:#Coronavirus – How is the Industry reacting?
⚠️This will be updated daily at 2pm ⚠️ Update: 03/04/2020 British Airways is joining the COVID-19 response by volunteering a company-wide taskforce who will bring their skills and expertise to communities across the UK. 87% of China hotels have now reopened according to a report by STR. Indicating that China is now showing early signs of […]#Coronavirus #Perspective #Visit Anchorage #Kyoto Tourism #tourism-australia #DMOs #industry
In February we present:What is structured data and why is it important for DMOs?
#TechInsights | What is structured data and why is it important for DMOs? Structured data may be a term you are already familiar with, one of those terms you have heard but you’re not quite sure what it means or why you need it, or you have absolutely no idea and are yet to explore […]#structured data #rich snippet #SEO strategy #schema markup #voice search #content