In a world of information overload and ever diminishing attention spans, it is becoming more and more challenging for brands to stand out, putting the need for great content at the forefront of any marketing strategy, particularly destination marketing. At #DTTTCampus in Jersey last year alongside expert content creator Mario Sahe-Lacheante, a London-based cinemagraph creator, this workshop learnt how to create incredible cinemagraphs, learning how this type of content can be used on DMO websites and social channels to make memorable, impactful visuals to producing real thumb-stopping content, sure to make your followers engage and share.
With this year's #DTTTCampus just a few months away, we wanted to look back at some of the great content workshops we hosted last year to give you an idea of what you can expect.
What is a cinemagraph?
As you can see from the below, a cinemagraph effect is a still image that has a single, subtle moving element. Here are some examples of Mario's fantastic work.
During this very hands-on workshop, Mario showed the group the various processes behind creating a cinemagraph from the type of content to capture, to what programmes and equipment to use.
Key takeaways from Mario
- Cinemagraphs still need to be photo-centric - the image needs to work as a beautiful stand-alone photo to achieve the full impact as a cinemagraph
- Cinemagraphs act as the perfect option for something between a still photo and a video but much more impactful and memorable than a still photo, the movement element captures the audience's attention and makes your website or social media feed stand out to them.
- It is simpler than video - it avoids your site looking over busy and having too many moving elements
- It takes a lot less time for your visitors to engage with - meaning more visitors will choose to engage
Final tips from Mario
For websites or billboards, the moving element on your cinemagraph can be subtle, but for cinemagraphs on social media, the moving element needs to be more bold and obvious so that people realise what they are looking at on a smaller screen.
For this year's #DTTTCampus, which will take place from 13-14 June 2019 in Oslo, Norway, our workshops will be focusing on a variety of different topics from Content & Storytelling to Sustainable Growth. Subscribe to our email list to get notified when we announce our full speaker list!
Discussioncomments powered by Disqus
More from #DTTT
In October we present:Digitalising Visitor Services
LAAX is a famous winter destination, positioning itself as a strong lifestyle brand within its sector and successful in digitalising visitor services to optimise the visitor experience.The ski region is located in Switzerland, featuring 224 kilometres of slopes, 4 snow parks, 5 snow-covered downhill runs, the world’s largest halfpipe and an indoor freestyle academy catering […]
In October we present:Enhancing the Visitor Experience with a Data-driven Approach
Banff & Lake Louise is a National Park destination located in the Canadian Rocky Mountains. It is most well known for its natural scenery and breathtaking landscapes of picturesque glaciers, peaks, meadows, valleys, rivers and the infamous turquoise lakes. A true haven for nature lovers and explorers. Banff National Park is one of the most […]#Stakeholder Collaboration #responsible tourism #banff and lake louise #data
In October we present:Only Lyon on Smart Tourism
ONLYLYON on Smart Tourism for the Future of Travel Lyon attracts more than 6.5 million visitors and a 20% growth in tourism every year. In less than 20 years, it has become one of Europe’s major tourist destinations, popular for its rich history, beautiful architecture and famous cuisine, widely considered the French capital of gastronomy. […]
In October we present:Vienna’s Storytelling Journey into Voice
In 2016, Google revealed that 20% of all queries on mobile were via voice search and by 2020, 50% of search is expected to be driven by voice. The growth of voice continues and in an era of strong content creation and compelling storytelling, it’s a really great way to connect your destination stories with […]#voice app #music tourism #storytelling #Vienna Tourist Board
In October we present:Stewardship is the Key to the Future of Tourism
In 2018, the Californian tourism industry generated $140 billion in travel spending, $19 billion in state and local tax revenue, and employed 1.2 million Californian workers. What is the impact of such success on the destination experience and how does California manage this? Earlier this year we attended Visit California’s annual Outlook Forum, and the […]#destination stewardship #sustainable destination #visit California
In September we present:Become a Changemaker with Design Thinking
Prepare yourself to be challenged and start thinking about your role as a changemaker. How? Design thinking!#agile working #remote design thinking #design-thinking