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In a world of information overload and ever diminishing attention spans, it is becoming more and more challenging for brands to stand out, putting the need for great content at the forefront of any marketing strategy, particularly destination marketing. At #DTTTCampus in Jersey last year alongside expert content creator Mario Sahe-Lacheante, a London-based cinemagraph creator, this workshop learnt how to create incredible cinemagraphs, learning how this type of content can be used on DMO websites and social channels to make memorable, impactful visuals to producing real thumb-stopping content, sure to make your followers engage and share.

With this year's #DTTTCampus just a few months away, we wanted to look back at some of the great content workshops we hosted last year to give you an idea of what you can expect.

What is a cinemagraph?

As you can see from the below, a cinemagraph effect is a still image that has a single, subtle moving element. Here are some examples of Mario's fantastic work.

Cinepix-Gif-3 Cinepix-Gif-1 Cinepix-Gif-2

During this very hands-on workshop, Mario showed the group the various processes behind creating a cinemagraph from the type of content to capture, to what programmes and equipment to use.

Key takeaways from Mario

        • Cinemagraphs still need to be photo-centric - the image needs to work as a beautiful stand-alone photo to achieve the full impact as a cinemagraph
        • Cinemagraphs act as the perfect option for something between a still photo and a video but much more impactful and memorable than a still photo, the movement element captures the audience's attention and makes your website or social media feed stand out to them.
        • It is simpler than video - it avoids your site looking over busy and having too many moving elements
        • It takes a lot less time for your visitors to engage with - meaning more visitors will choose to engage

Final tips from Mario

For websites or billboards, the moving element on your cinemagraph can be subtle, but for cinemagraphs on social media, the moving element needs to be more bold and obvious so that people realise what they are looking at on a smaller screen.

Stay tuned for more from our Content Workshop series! 

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