In a world of information overload and ever diminishing attention spans, it is becoming more and more challenging for brands to stand out, putting the need for great content at the forefront of any marketing strategy, particularly destination marketing. At #DTTTCampus in Jersey last year alongside expert content creator Mario Sahe-Lacheante, a London-based cinemagraph creator, this workshop learnt how to create incredible cinemagraphs, learning how this type of content can be used on DMO websites and social channels to make memorable, impactful visuals to producing real thumb-stopping content, sure to make your followers engage and share.
With this year's #DTTTCampus just a few months away, we wanted to look back at some of the great content workshops we hosted last year to give you an idea of what you can expect.
What is a cinemagraph?
As you can see from the below, a cinemagraph effect is a still image that has a single, subtle moving element. Here are some examples of Mario's fantastic work.
During this very hands-on workshop, Mario showed the group the various processes behind creating a cinemagraph from the type of content to capture, to what programmes and equipment to use.
Key takeaways from Mario
- Cinemagraphs still need to be photo-centric - the image needs to work as a beautiful stand-alone photo to achieve the full impact as a cinemagraph
- Cinemagraphs act as the perfect option for something between a still photo and a video but much more impactful and memorable than a still photo, the movement element captures the audience's attention and makes your website or social media feed stand out to them.
- It is simpler than video - it avoids your site looking over busy and having too many moving elements
- It takes a lot less time for your visitors to engage with - meaning more visitors will choose to engage
Final tips from Mario
For websites or billboards, the moving element on your cinemagraph can be subtle, but for cinemagraphs on social media, the moving element needs to be more bold and obvious so that people realise what they are looking at on a smaller screen.
Stay tuned for more from our Content Workshop series!
Sign up to the DTTT Newsletter
Discussioncomments powered by Disqus
More from #DTTT
In March we present:3 Takeaways Influencers can teach DMOs
With new trends, algorithm changes, platform regulations and the continual evolution of consumer behaviour, influencer marketing is a powerful means to leverage your brand and tell your story in an authentic way, but are we nearing the end of the influencer marketing effect?
In March we present:Changing Visitor Perceptions Through User-Generated Content
User-generated content, also known as UGC, is somewhat invaluable in terms of a DMO’s content strategy, especially when it comes to challenging people’s perceptions.#user-generated #consumer generated #customer generated content #UGC #user generated content
In February we present:How Visit Oslo Translates Values through Strong Content Marketing
This year we’ve chosen to hold the event in Oslo for a number of reasons. Not only does this beautiful city have the most picturesque scenery with 40 islands and 343 lakes, it is also the European Capital 2019 and in the process of being certified as a sustainable destination.
In February we present:Content Marketing Trends all DMOs should consider in 2019
A new year brings new trends, and in an ever-changing digital world it is important to keep up to date with the latest and greatest content marketing trends of the year because, content is still king!
In January we present:Why Visit Oslo in 2019
This year, we are excited to be taking the fourth edition of #DTTTCampus to Oslo, the vibrant capital city of Norway.
In January we present:12 Stages of Transformation for DMOs
We are excited to be launching our brand new programme, ‘The 12 Stages of Transformation’. A service for Destination Marketing Organisations to transform the processes of their organisation to predict, respond and adapt to the shifting needs of today’s digital visitor. The way people are travelling today is changing continuously in terms of what they […]