Tourist Boards from all around the world are very keen to know how to choose travel bloggers or travel writers. For many, support and advice on how to select a travel blogger is welcomed, as experiences of working with bloggers are still not the case in every tourist board. When a travel blogger or writer is chosen, it is very important that certain criteria are met as these will the work relationship much easier. Deadlines need to be met and overall communication via emails and correspondence need to be done punctual. Another very important aspect is that the brand’s objectives need to be kept in mind when writing content for them and travel bloggers or writers would need to respond well to critique. Besides these more project and task related skills, a tourist board is also looking for the actual travel writing skills, consisting of writing style, tone of writing, personal experiences in the destination and a professional portfolio of previous work (Tnooz 2013).
WHAT SKILLS ARE TOP TO HAVE
Tourist boards expect a travel blogger or writer to have certain skills when writing about their destination. From tourist board to tourist board these might vary. Research about the most important skills travel writers or bloggers should have showed that a relevant writing course is considered as handy and great to have. A portfolio of all previous work is in comparison to that seen as essential when starting to write for a tourist board. With regards to a unique voice of travel writers or bloggers, this is something that tourist boards not necessary see as essential but good to have.
Travel bloggers and writers seeking to work with tourist boards need to deliver more, as the expectations towards the content they are writing is increasing. High quality images that were taken by travel bloggers and writers are seen as great to have. Many tourist boards feel that additional skills such as the use of photoshop and other editing software are all considered as handy and great to have. For some these additional skills are not seen as necessary though.
Social media skills however are majorly important for tourist boards when searching for a travel blogger and writer. Being active on the likes of Facebook, Twitter and Pinterest are considered as majorly important when travel bloggers or writers might cover content about a specific destination. The good news for travel bloggers or writers is that when working with a tourist board a large following is not necessarily needed. It is the niche the blogger or writer caters to and engagement that is more important. The travel’s brand needs to be communicated well and appropriately through social networks and content, making it necessary for travel bloggers and writers to keep that in mind. Previous experience of working with and in the tourism industry is also considered as handy to have but is not seen by every tourist board as essential.
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